International Marketing And Business
29 January 2013
Ethics in American Marketing And Business Ethical and unethical business practices are the most discussed topic of our times.
The difference is doing what’s right and what’s wrong. Businesses basically do whatever they can to become successful. I think that in the beginning owners of businesses start off with the intention to become successful. After the money starts to come in and they feel the need for more there ethics change. This is when marketing and businesses plans convince the consumer into believing what they are selling or telling is the right way to go.
Peter Cooper the great American Investor says” I have always recognizes that the object of business is to make money in an honorable manner. I have endeavored to remember that the object of life is to do good”. I think that as a businessperson you have to be able to live with yourself, do unto others as they would do to you.
The Stock Market crash of 1929 and he Recession of 2008 had similar unethical approaches.
They lead the consumer to believe that everything was okay by the government.
The blame in 1929 was that debt took over, American consumers and businesses relied on cheap credit. They bought automobiles, furniture and lived the high life. People spent money they did not have. Once consumer spending stopped so the debt could be paid this stopped the demand for new products. Business began to fail because…