Ethos In Advertising

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In everyday life, people who sell products try to find ways to grab attention. These producers use several appeals to gain the audience attention.These appeals affect the way the consumer interprets the product. For example, The Ford Magazine producers show off their model to sell their car. The producer uses techniques in their ad for consumers to buy their product. The Ford Mustang magazine ad for The Shelby GT500 targets young athletic men aged 18-27 using pathos,ethos and logos. First, the ad targets the young and athletic men, because of using pathos in their ad. The term “0-60”, is used to calculate the time it takes a vehicle to reach sixty miles an hour. The producer uses the abbreviation “OMG”, which means oh my God, to target the …show more content…
The car takes up at least half of the page to make the vehicle have a tremendous push to the consumer’s mind. The ad would be pointless without the car being in the middle of it. The blue body paint of the vehicle sooths the consumers feelings; The black value in the background also makes the vehicle seem isolated from all other cars. This makes the consumer feel like it is the only car in the world even though there are plenty of other cars. This also triggers emotion to the person’s thought about the vehicle. The car being isolated makes the consumer believe it is special or make one think that the vehicle has more features. Dark colors have an isolation feel to it. So when black value is added around the car it symbolizes the car being the only kind. These techniques targets the men 20-27 and makes them want to buy the fast …show more content…
The facts in the ad allows the consumer to have a more detailed description of the vehicle. The logos appeal is in the ad in small letters way at the bottom, says “The Shelby GT500 540 horsepower and 22 highway miles per gallon”. The information is provided for the consumer to make a decision about the product. It basically triggers a need for the vehicle. The facts presented on the ad answers the question of how fast the vehicle really is. The horsepower and mileage are the two common descriptions of a car. To a new customer these values of the vehicle catch the their attention. Men 20-30 who are typically experts of cars know other information about the vehicle even though those details are not on the ad. The producer adds this information to give non experts an idea about the vehicle. The numbers used for the facts are large in number, so this causes the consumer to believe it is the fastest
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