Eurostar Strategic Analysis Essay

Words: 3615
Pages: 15

Eurostar International Ltd.
Strategic Analysis Report.


1. Introduction
2. Strategic Issue
4. PEST analysis

4.1 Political 4.2 Economic 4.3 Social 4.4 Technological

5. Porter’s 5 Forces

5.1 Barriers to Entry 5.2 Substitutes 5.3 Bargaining Power of Buyers 5.4 Bargaining Power of Suppliers 5.5 Rivalry

6. Grant’s Framework

7. SWOT Analysis

7.1 Strengths 7.2 Weaknesses 7.3 Opportunities 7.4 Threats

8. Generic/ Competitive Strategy

10. Recommendation
11. Implementation
12. Conclusion
…show more content…
5. Porter’s 5 Forces:

Porter's 5 forces is used mainly to access the rivalry, bargaining power of the suppliers, bargaining power of buyers, available substitutes and the barriers to entry to the industry. Each of these categories are then categorized into low, medium or high depending the level. These levels are then used to evaluate the overall profitability of the industry, as mentioned before, is the rail, air and sea cross channel travel.

5.1 Barriers to entry (High)

To enter into the industry one will need to acquire various different licenses, such as rail, a license of approval to use the euro tunnel will be needed. Also for anyone looking to enter the industry they will need to meet various safety laws for airlines, trains that sub-divide to travel both ways and for sea. Lastly specialist knowledge is needed.

5.2 Substitutes (Medium)

this area was probably the most difficult to consider as there are not possibly many substitutes for cross channel sea, air and train travel. But with this said, we managed to decide that E-commerce is a good substitute as people that travel to shop may simply do it online with most companies having international shipping and for business clients there other methods such as tele-conferencing to have their meetings with people all over the world. Also National car holidays can be considered a substitute as people can travel in their cars to place like Butlins, Alton towers etc instead of going