Evolution Of Apple Company

Submitted By lalahaohaoxuexi
Words: 606
Pages: 3
Open Document
Back in 1976, Apple’s legend started in a small garage. Two young electronics enthusiasts, Steve Jobs and Steve Wozniak, were connected via selling primitive personal computers. Both of them are in their early twenties when they decided to start the company named Apple in Jobs’ garage. The first generation of their personal computer is Apple I, which sold at a unit price of $666(Hill, 2013). They continued to perfect their product and later in 1976, they were introduced to Mike Markkula, a 34 years old, retired millionaire. He soon committed an investment of $92,000 and promised that his ultimate investment would be $250,000(Hill, p2). Apple had a solid foundation by combining Woz’s technical skill, Jobs’ entrepreneurial zeal and Markkua’s social connections. The company kept growing and the Apple II came up in the year 1077. By the end of 1980, “Apple had sold over 100,000 Apple II’s, making the company the leader in the embryonic personal computer industry.
One of the historical moment of a company is definitely the time of its IPO. By the end of 1980, Apple successfully executed an IPO and was generating over $200 million in annual sales. Right after the IPO, Apple announced the launch of Apple III. It was a failure due to its technical bugs. At the meantime, two important projects were in the process at Apple: Lisa and the Macintosh. Lisa, which is originally designed as a high-end business machine and the Macintosh as a low-end one. Jobs pushed his team to rush out the projects in a short period of time which leaded to some arguments internally. Some Apple’s engineers believed that this mission is beyond reality. In 1082, formally executive vice president of marketing at Pepsi joined Apple as CEO. Because Lisa was nowhere near the finishing line, Jobs pushed Mac project. Macintosh was a failure because it lacked some important features including hard drives. Facing the external competitors such as IBM, Dell, it posted its first loss on 1985(Hill, p2). Jobs’ responsibilities and position were stripped by Sculley. In later 1985, Jobs resigned and started his own computer company named NeXT.
Under the management of Sculley, Apple made some strategic changes to fit in the market. Apple’s position in desk top publishing was strengthened. “The period between 1986 and 1991 were in many ways the golden years for Apple” (Hill, p.2). By the early 1990s, Apple faced intense external competitions from Microsoft and IBM. Sculley’s plan
Show More

Related Documents: Evolution Of Apple Company

Essay on Executive Summary for Apple, Inc.

Apple Inc. Kenya Jordan, Ashley Kirschmann, Etta Stewart, Leah Monego, Rodrigo Ramos ACC/280 March 27, 2011 Glenn Purcell Executive Summary for Apple, Inc. Company History Apple Inc. is a corporation that designs and manufactures computer hardware, software and other consumer electronic products. The company is known for the Macintosh personal computers, iTunes media applications and the iPod personal music players. Apple was founded in April 1976 by Steven Wozniak…

Words 1211 - Pages 5

Essay on Apple Comues

apple logo Apple Computer Reading List Books covering the history of Apple Computer, Inc. apple logo Apple History Links General Links | Woz Links | Steve Jobs Links General Links www.apple-history.com Covers 1976 to the present, with interesting photos of key people. Also features a tremendous gallery of over 100 Apple computers with descriptions and high quality photos from the Apple I to the iMac. A great place to start your history tour. An American Icon Reboots Six articles…

Words 3666 - Pages 15

History Of Apple Inc

Table of Contents I. Introduction ………………………………………………………………………………… 4 II. History of Apple, Inc………………………………………………………………………. 4 a. How it all started……………………………………………………………………. 4 i. The Inventors………………………………………………………………… 5 ii. The Innovations and ideas…………………………………………………… 5 iii. Getting the company started………………………………………………… 5 b. The Mission………………………………………………………………………….. 5 i. Be different…………………………………………………………………… 6 ii. Keep it simple………………………………………………………………...…

Words 2249 - Pages 9

Essay about Market Conditions and Competitive Analysis ECO/365

market was the introduction of the Apple iPad. The iPad offers different features and options for different ages,…

Words 1459 - Pages 6

Without Steve Jobs

What Apple Should Do Without Steve Jobs Steve Jobs was a pioneer marketer and one of the best business strategists in history. He was able to see the huge market in personal computers, MP3 players, smartphones, and tablet computers. He was creative, had passion for business, and loved what he did. During 1986 – 1996, before Steve Jobs’ leadership, Apple had been struggling to establish their market position because Apple’s top managers had failed to generate proper growth strategies. It was…

Words 1387 - Pages 6

The Financial Giant Essay example

The Financial Giant The Foundation of Apple Inc. Financial Power House. Roberto Maldonado McCann School of Business and Technology Abstract In this paper I will explain how Apple incorporated start and who were their initial investors. Also the company’s history from both founders Steve Wozniak and Steve Jobs. The time when Apple went public and how much did it cost to how much is worth at present time. How the name was created and why was it chosen, what was Homebrew and why was important…

Words 956 - Pages 4

Apple Swot Analysis

A general description of the organization and its history Apple Computers was formed in 1976 in Cupertino, California by fellow workers Jobs, Steve Wozniak and Ronald Wayne. Through the following decade the company went from strength to extent, contending with opponent organization Microsoft for a share of the PC market. Apple best known items incorporate the Macintosh line of PCs, the ipod, the iphone and ipad. In 1985, Jobs was pushed out of the organization after pressures amongst him and CEO…

Words 723 - Pages 3

Customer Service and Apple Essay

improvements for the company on this subject. I have chosen to discuss Apple, Inc. again. In the previous assignment, I discussed about how Apple, Inc. have invested a lot of time and money into developing their electronical devices over the years to help them meet the requirements of the customers and to satisfy them. By comparing the different iPhone models from the 2G all the way up to the 6/6 Plus, you can see the leaps and bounds that Apple have taken to make sure that the mobile device is going to satisfy…

Words 1458 - Pages 6

Essay on History of the Internet

THE HISTORY OF THE INTERNET by, Tomeka Woods Since it's conception in the early 1960's, the internet has become a creature that has taken on a life of its own. By definition from Dictionary.com: the internet is a vast computer network[->0] linking smaller computer networks worldwide (usually preceded by the word "the" ). The internet includes commercial, educational, governmental, and other networks, all of which[->1] use the same set[->2] of communications protocols…

Words 1445 - Pages 6

Apple Inc 2008 Essay

Summary Apple computer became Apple Inc. in January 2007. Their major focus was on the PC but recently the started to move towards a more diversified product offering. Apple has an up and down history due to the constant change at the top which lead to declining market shares. Since Steve Jobs took back control of Apple, there was emergence in the company to diversify. He streamlined processes and reduced product lines in order to specialize in specific niches based on consumer feedback. Apple is doing…

Words 1673 - Pages 7