Exam 2 Review IBA 350 Essay

Submitted By haleyfa1234
Words: 775
Pages: 4

1. Any idea perceived as new by a group of people is___
2. Changes mandated by local product and service standards refers to:
3. Coca-Cola's marketing campaign has a unified theme ("happiness") even though it runs different ads in different countries. What type of strategy is it probably employing?
4. Contractual Agreements involve the transfer of the following except?
5. Data that correlate highly with market demand for a product is called?
6. Derived demand is
7. Each of the following is typically true with respect to joint ventures (JVs) except:
8. Foreign Direct Investment (FDI) is when a firm _______.
9. If you want to sell products that are appeal to the desire to conform, as opposed to the desire to be unique, what market should you enter?
10. Pick the riskiest and the least riskiest ways to enter a foreign market. (You will be clicking two answers.)
11. There are two primary theories that explain the performance of firms. Which of the following statements about these theories is true? (Choose all that apply.)
12. True or False: This is my favorite class (choose all that apply).
13. What are Profit Remittance Barriers
14. What are the two primary components of capitalism?
15. What are the two types of foreign investments made by firms?
16. What do international market indicators measure?
17. What does FDI stand for ?
18. What is the country-of-origin effect?
19. When considering a firm's global strategy, which of step listed below should be taken before the other listed steps?
20. When firms decide to expand internationally, they often conduct "segment screening". Who are they targeting?
21. Where do babies come from? (Choose all that apply. We're talking about real babies, btw, not dolls or toys.)
22. Which entry method below is the best for early market development?
23. Which is market entry strategies listed below is the most costly?
24. Which of the following are benefits of operating and marketing in many countries? (Choose all that apply.)
25. Which of the following are criteria for identifying and assessing segments?
26. Which of the following are disadvantages of global sourcing? (Choose all that apply.)
27. Which of the following are examples of a barrier to entry? (Choose all that apply.)
28. Which of the following are not advantages of Licensing Agreements? (Choose all that apply.)
29. Which of the following are tangible resource types?
30. Which of the following are tangible resources? (Choose all that apply.)
31. Which of the following are true with respect to the characteristics of innovation as it relates to how quickly diffusion occurs, i.e. how quickly products are accepted? (Choose all that apply.)
32. Which of the following are types of controls that firms use to make sure that their actions and subsequent results are consistent with their goals? (Choose all that apply.)
33. Which of the following are ways your firm might enter a new foreign market? (Choose all that apply.)
34. Which of the following characteristics of licensing are true?
35.