Executive Summary Paper (Direct Tv)

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Pages: 5

Executive Summary University of Phoenix

Executive Summary Dating back to 1929, television has been viewed all over the world by millions of families. The impact technology has on television is phenomenal. Viewers have watched programs as silhouettes, outlines, with no sound, or black and white. With time, technology brought direct broadcast satellite to television. New Corporations Fox Entertainment Group, launched DirecTV in 1994. This company provided direct broadcast satellite nationwide and around the world. In 1998, DirecTV Group attained United States Satellite Broadcasting for $1.83 billion. The two main functioning entities of the DirecTV Group are DirecTV United States and DirecTV
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DirecTV presented on their balance sheet, assets in the following order: 1. Cash assets 2. Real property and equipment 3. Charitable aid and donations 4. Identifiable non-monetary assets 5. Long-term investments The two largest assets for 2007 and 2008 were cash and cash equivalents. Cash and cash equivalents consist of highly liquid investments purchased with original maturities of three months or less. They can consist of money market holdings, short-term government bonds, marketable securities, and commercial paper. Cash and cash equivalents are one of the three main asset classes, along with stocks and bonds. The cash and cash equivalents for 2007 were $2.005 billion and $1.083 billion in 2008, respectively. The DirecTV Group valued their total assets for 2007 at $15.063 billion and $16.539 billion for 2008. At the end of 2007, the value of accounts payables were $3.032 billion for 2007 and $3.115 billion for 2008. A companies account payables are considered a liability. A company’s current liabilities are debts that the company must pay within a year. Current liabilities are accounts payable, notes payable, salaries payable, and tax payables. The DirecTV Groups financial highlights show the company’s current liabilities are increasing annually. DirecTV reported the following for current liabilities at the end of the two most