Essay about EXECUTIVE SUMMARY R1

1.0 EXECUTIVE SUMMARY Luby’s Cafeteria is a diversified family restaurant company. Cafeteria style and fast food. External analysis for Luby’s is analyzed to gain better knowledge of the environment of the business and it competitors.
2.0 EXTERNAL ANALYSIS
For the external analysis several factors will be evaluated these are the general environment and the general restaurant industry. These factors include demographic, economic, political, socio-cultural, technological, and global competitiveness. This analysis will help any business in long-term competitiveness with its rivals.
2.1.0 General Environmental Analysis
Read the book and get what it states and explain. Page limit of this analysis is 2-4 pages. The analysis should include your complete analysis of the general external environment. You should explicitly analyze how many trends you identify in each of the segments in the external environment influence and are changing, or are likely to change, the industry. You should explicitly state the implications. For instance, you may identify demographic or economic trends, and your analysis should explicitly state how these trends are related to the industry that you are analyzing. For example if the industry you are analyzing is personal computers and you see an expanding economy in some emerging economies, but a recession and declining disposable incomes in other economies, your analysis should include how these trends are likely to influence the personal computer industry. DO not discuss specific companies in this analysis. You analyze the assigned firm’s competitors and their potential strategic moves. In B. and the assigned firm in Part II.
2.1.1 Demographic Segment
The demographic environment is important because restaurant businesses will be able to assess their target demographics. Demographic factors include population size, age, and income. These factors are extremely significant when segmenting the target population for effective marketing.
According to the United States Census Bureau, the population of the country is 321 billion with an average growth of 4% until 2025.1 The adult population is estimated at 248 million of which are over the age of 18 with an average growth 4.8% until 2025. In 2014, the country had a total of 115 billion households2, with an average of three persons per household. The median household income from 2009-2013 was $53,000.3 A table from the U.S. Census with population forecast is found on page 1 of the Appendix.4

2.1.2 Economic Segment
The restaurant business depends on discretionary income. According to Kiplinger’s Economic Outlooks, consumer spending is strong and that the U.S. economy is expected to grow at a rate of 3.3%.5 Currently, energy prices are lower and the prices have been down 43% since June. Food prices are on the rise, but the number of household dining out have steadily increased.
According to Gallup, the U.S. consumer spending is strong and most likely to increase in 2015, see Figure 1 on page 1 of the appendix. The estimate from Gallup is based from Gallup’s daily tracking interviews throughout December 2014 13,000 adults. The average amount of consumer spent their monies shopping for personal items, restaurants, and for gas. Americans with household income of $90,000 or more spends an estimate of $180 per month.6 See figure 2 on page 2 of the Appendix.
In addition to the information provided by Gallup, the United States Department of Agriculture (USDA) have forecasted that food prices away from home will most likely go up in 2015 from 2-3%. See table 2 on page two of the Appendix.7 The percent share in household expenditures in food away from home has steadily been increasing since 1970. In 2012, it reached as high as 43%. Food away expenditures have steadily grown from 1 to 2% since 2007.8
2.1.3 Political/Legal Segment
The restaurant industry is subject to regulatory compliance. These include food safety and quality

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