Exemplar Report Essay

Submitted By PHUOCTOAN91
Words: 3610
Pages: 15
Open Document
Project Management Post Project Review BBC — Digital Media Initiative (DMI)

Introduction:

This post project review will investigate and learn which critical elements led to the failure of the BBC Digital Media Initiative (DMI). The purpose of the DMI project was to increase the production efficiency of BBC staff by establishing state of the art technology, which employees can employ on their desktops. DMI would enable employees to develop, share, and manage video and audio content. The DMI project was first approved by the BBC Executive Board in April 2010 and was written-off in May 2013. The DMI cost license fee payers GBP 98.4 Million and took 6 years to plan, design and attempt to build (National Audit Office 2014). The project was highly scrutinised once it was found that, it did not provide the business case benefits it aspired to bring. There were critical failures within the corporate governance structure and risk management of the DMI project. Firstly, the DG Finance Committee, a corporate governance body responsible for providing oversight of the DMI Steering Group did not have the adequate technical skills to lead a strategic path for the development of the in-house project. However, the report will also discuss whether the BBC established a corporate governance structure that was fit to suit the DMI project. Secondly, the report will analyse how project teams managed risks throughout the project life cycle, and then move on to discussing how critical risk audits were postponed at vital times.

Corporate Governance:

The BBC’s purpose is to serve the public in the United Kingdom and its mission is to inform, educate, and entertain (BBC 2015). The Trust is the governing body of the BBC, and ensures that the BBC delivers a set of objectives. Thereafter, the next most powerful governing body at the BBC is The Executive Board, which is responsible for the operational delivery of BBC services in line with the framework set by the Trust (BBC 2015). To understand the corporate governance structure for the DMI project, it is salient to understand the reporting hierarchy of the DMI project, which is shown in Figure 1.0 (PricewaterhouseCoopers 2013). Starting from the bottom of the hierarchal pyramid, the operational teams, which consisted of the DMI Delivery Team and the DMI Project Leadership Team, who consist of project managers and other project staff. Thereafter the DMI Steering Group reported to the DG Finance Committee, which directly reported to the BBC Executive Board. Lastly, the Executive Board reported to the BBC Trust.

Figure 1.0 - BBC DMI Corporate Governance Structure

The corporate governance structure for the DMI project lacked an effective governance body. This is because committee members did not have the necessary skills and expertise to challenge the progress, methods and processes of the DMI project (PricewaterhouseCoopers 2013). Governance bodies can effectively regulate methods and processes of the objectives, if they have the necessary skills and expertise to do so (Tricker 2015). The DG Finance Committee was responsible for governing the DMI Steering Group, however, the DG Finance Committee lack of skills and expertise did not challenge the progression of the project (PricewaterhouseCoopers 2013). Instead, the Finance Committee was more so focused on the financial benefits and outcomes of the program, due to their expertise in that field (PricewaterhouseCoopers 2013). This suggests that DMI corporate governance structure at the BBC failed to be effective. A corporate governance body “…involves a set of relationships between a company’s management, its board, its shareholders and other stakeholders. Corporate governance also provides the structure through which the objectives of the company are set, and the means of attaining those objectives and monitoring performance are determined” (Organisation for Economic Co-operation and Development 2004). How can corporate governance bodies
Show More

Related Documents: Exemplar Report Essay

Essay about Music Hubs

music departments. I will attempt in this essay to first present a 'snapshot' of the current legislative environment, paying particular attention to the organisation and structure of the music hubs, using my own local hub of Sheffield as an exemplar. With an overview in place I have attempted to predict the impact this will have upon the actual practise of teaching music in the secondary school, with particular reference to concrete pedagogical concerns. On study placements, and…

Words 357 - Pages 2

The Odyssey Essay

The Odyssey shows all thirteen steps of the hero’s journey and the four functions of Greek mythology. Even though this book is five hundred pages long, it is an exemplar of Greek mythology, which is in contrast to most other Greek mythology stories that tend to be short. In the book The Odyssey the main character Odysseus is an exemplar of the hero’s journey. To begin, the initiate is Odysseus. He is uncomfortable with leaving his new born baby, Telemachus, home with Penelope to go fight in the…

Words 2082 - Pages 9

Essay on Bs Omg

Assignment Students will produce a report based on the following questions on the Ryanair Airlines: Questions 1. Identify Ryanair’s strategic position 2. How do the key external drivers of change affect Ryanair? 3. How does Ryanair add value to its strategic position? 4. Identify and evaluate strategic options for the company (this is the conclusion of the analysis) Submission: 10th June, 2013 2359hrs GMT A word-processed report of 3,000 words (+/- 10% inclusive…

Words 1144 - Pages 5

KOREAN WARRR Essays

would go to any lengths to counter aggression in...and he named a number of countries (Greece and Austria among them). Absent from this list was Korea, not because Harry didn't care about that peninsula, but because he was using a brief list of exemplars. it was merely another episode in the ongoing Cold War between these two super-powers. On the surface, the Korean War seemed to be a war between South Korea and North Korea, but in actuality the superpowers were using it as a front to combat each…

Words 671 - Pages 3

How Authorities Deal With Hate Crimes Essay

has however not been universal. The opponents of the anti-bias statutes postulate the argument that such laws usually unlawfully interfere with the various individual’s right to their freedom of expression (Douglas, 2015). Exemplar prosecutions have however marred the justification advanced by those opposed to hate crime statutes. For instance, the Wisconsin v, Mitchell case in the U.S. Supreme Court unanimously argued that hate crimes as violating individual rights. The court…

Words 1132 - Pages 5

Corporate Social Responsibility Essay

their business and continue making a profit. After some time this weighed heavily on him and he reconsidered this notion and decided to no longer supply the chef with the whiskey and he abruptly lost the hotel’s business. To J.C. Penney, and other exemplars of the theory of moral unity, desire to succeed is never an excuse to neglect principled behavior. Actions are not moral just because they make money. Ethical conflicts cannot be avoided simply because they arise in the course of business. (Steiner…

Words 908 - Pages 4

Globalization: International Trade and Globalization Essay examples

all sizes are involved in world trade – the benefits do not just flow to large multi-nationals. Health Globalization is transforming not only trade, finance, science, environment, it is also influencing health and medical care. In 1997, a report by the US Institute of Medicine stated, “Distinctions between domestic and international health problems are losing their usefulness and are often misleading.” In addition to domestic problems, all national health systems must now deal with the…

Words 1090 - Pages 5

Does Ethnic Diversity Portend the Disuniting of America? Essay

Despite it is in law, not all people have the same point-of -view about it in practice. George M. Fredrickson’s “Models of American Ethnic Relations: A Historical Perspective” and Patrick J. Buchanan’s “Deconstructing America” essays are typical exemplars. Fredrickson and Buchanan are famous politicians. “Race in US” is one of popular topics of Fredrickson who used to serve as the “president of the Organization for American Historians and Stanford University” (Fredrickson 449). Buchanan is “one of…

Words 1225 - Pages 5

CASE STUDY 1 for LO1 Essay

health and safety management system that increases the opportunity to identify and manage all corporate risks, and a much more open culture, improving reporting and monitoring. The board actively promotes a culture that gives staff the confidence to report incidents. This has…

Words 1007 - Pages 5

Essay about A Thousand Miles: a Qualitative Research Study on Successful Long Distance Relationships

A Thousand Miles: A Qualitative Research Study on Successful Long Distance Relationships Geela Amoroso Veronica Balbin Regene Bautista DanicaMangampat De La Salle University- Manila Abstract Introduction Stafford, Daly, and Reske (1987) say that approximately one third of premarital relationships in universities may be long-distance in nature. In recent years, long-distanced relationships (LDRs) have become increasingly frequent, particularly in young adults (Arditti& Kauffman…

Words 3839 - Pages 16