Explain the benefits of internet market Essay

Submitted By aqeeb2345
Words: 1359
Pages: 6
Open Document
Explain the benefits of internet marketing
Aqeeb Arshad

Easy jet
• There are three main areas Easy Jet can get opportunities and benefits from when it goes about Internet marketing. These three things, which give business opportunities and benefits in the area of
Internet marketing, are:
• Communications
• Product development
• Business efficiency
• Business legacy

Opportunities for communications:
• Businesses are given opportunities when it comes to buying things online.
Nowadays businesses can put their products online on a website and sell their products also online. When people buy through the Internet, businesses are able to acquire information about the people who are buying. They can see whether the person is a man or a woman. They can get to know their names, their addresses, their postcodes, their phone numbers, and their e-mail addresses. The businesses are also able to see the purchase history so they can see what the customers and consumers are interested in. opportunities for businesses are that the business obtained information about the purchase behaviour of the customers and personalize the website for individuals with products or services that relate to the previous buying’s of the costumers. With all this information businesses gain from selling products and services online businesses are able to create new ways of approaching to customers.

Opportunities for product development:

• Internet marketing gives businesses the opportunity to advertise products and services without the large costs of advertising not on the Internet. It is also a handy and good way to promote developments of products or services on the Internet. Next to that new features of products can be displayed and advertised easily on the Internet. Other opportunities for product development are that businesses can expand their business on the Internet in other markets. This is called market diversification it means expanding a business by offering new products and services

Opportunities for business efficiency
• Opportunities in the supply chain management are a benefit to businesses.
They can create a shorter route for the product to the estimated destination.
The supply chain activities include; delivering sales or services to customers, shipping products, negotiating with the suppliers, managing inventories and stock, trading with partner’s. The opportunity for businesses working with a supply chain is cutting out a business in the supply chain and creating a shorter and smoother way to get the product to the customer.
• Another opportunity for businesses is to increase sales from existing customers. This can be done by adapting Internet marketing strategies in new areas or areas they are already active in. this efficiency makes businesses use the Internet more and the marketing methods on the Internet will become more accepted.

Apple

Apple
Opportunities for business efficiency
• It is not possible to compare any products on the Apple website however, you can open two different internet tabs and put on each tab the product that you like to compare and read the difference off the two products. There are also lots of other website which you can use to compare the products of Apple, which can be found through
Google or any other search engine on the web.

Opportunities for business efficiency
• Increased bargaining power
• You can’t bid on any of Apple products on their website. Apple is a worldwide known brand with the image of high quality products with a high price tag. When you buy Apple products you usually have a guarantee on the product for one or two years, Apple has done this because they are so sure about their products that it’s that high quality and nothing will happen with it. However, there some famous websites where second hand Apple products are being sold by on EBay. On these website people sell their Apple products which have been used and you got the opportunity to bid on these products and the prices are
Show More

Related Documents: Explain the benefits of internet market Essay

The Pros And Cons Of Censorship

To demonstrate, an academic article written in 2006 by Jeffrey Rosen, a professor of George Washington University Law School, discusses the attempt of Congress to suppress internet pornography. The articles discusses a Supreme Court case in 1973, Reno v. ACLU where the Supreme Court rejected the Communications Decency Act where it prohibits obscene material to underage people. The Congress rejected this act because Congress…

Words 1295 - Pages 6

Essay on Copyright Infringement of Software and Software Piracy

The Global Economy and Software Piracy Stephanie Crowe CS300T 17970 Computers In Society Kurt Maly October 17, 2013 Software piracy is the unauthorized copying or usage of copyrighted software, and in 2011 the market of pirated software grew to a record 63 billion dollars in commercial value, and 57% of computer users self-reported that they used pirated software in a recent survey conducted by Business Software Alliance. The study also found that most piracy occurs in countries with…

Words 1756 - Pages 8

E-business: Marketing and Virtual Value Chain Essay

1) Explain whether competence-based thinking is more suitable for e-business strategy formulation than the activity-based approach outlined in the value chain concept. Competence-based thinking focuses heavily on the resources and capabilities of a firm. It is thought to take a resource-based approach towards creating competitive advantage (Core competence, 2010). It considers how the different recourses and capabilities of a firm are used in conjunction with one another. Rather than looking…

Words 3268 - Pages 14

Essay Econ: Economics and Supply Curve

Why? A horizontal or a perfectly elastic, demand curve. A perfectly competitive firm is called a price taker because that firm must “take,” or accept, the market price- as in “take it or leave it.” 2. Explain the different options a firm has to minimize losses in the short run. A firm in perfect competition has no control over the market place. Sometimes that price may be so low that a firm loses money no matter how much it produces. Such a firm can either continue to produce at a loss or temporarily…

Words 998 - Pages 4

Marketing Mix Essay

Discuss the extent to which the availability of the internet has affected the marketing mix companies are likely to adopt. NAME: Chrissie GROUP: Business4 SUBMISSION DATE: 08/08/2013 With the whole world moving online, internet marketing is becoming an increasingly significant part of every firm and the internet brings a variety of effects to marketplace. In the meanwhile, there…

Words 894 - Pages 4

Essay about Companies Law and Wacky T-shirts

business called ‘Wacky T-shirts’. The business prints its own designs on T-shirts and then sells them in market stalls across the UK. The business started 5 years ago and is doing well. James and Claire have decided to go on a holiday and they have asked you to look after the business whilst they are away. They have explained to you that competition can be fierce as every business in the market selling T-shirts tries to attract as many customers as possible. You have been given a free hand to organise…

Words 3645 - Pages 15

Jackie Chun Essay

Executive Summary The purpose of this report is to indicate to the reader, about the current market situation for the travel agency service industry, regarding opportunities and threats through the macro-environment, consumer behaviour decision making process, recommended marketing research, segmentation of target markets and the justifications, positioning strategies you should be using and what marketing objectives you should have and outlining all of these…

Words 3536 - Pages 15

Essay on Marketing Research

of Marketing Information Systems (MIS). In small groups, and using the resources provided, produce a poster that shows: * The reasons why an organisation needs to research the market. * Ways in which the organisation gathers information. * How an organisation uses the information and the benefits of this THE IMPORTANCE OF INFORMATION: Companies need information about their: * Customers * Marketing environment * Competition THE NEED FOR INFORMATION:…

Words 1177 - Pages 5

BCOM Report Topics Spring 2015 Essay

investment for X Company. 8. How important are communication skills to accountants? 9. How has the accountant’s job changed in the last ten years? 10. What skills and attributes do employers want entry-level accountants to have in today’s job market? 11. What are the three most important skills an entry-level accountant should have when entering the workforce? 12. How does a student effectively prepare to pass the CPA examination? 13. What is the value of obtaining the CMA certification…

Words 1473 - Pages 6

The Microsoft Antitrust Case Essay

The Microsoft Antitrust Case A Case Study For MBA Students by Nicholas Economides* Revised April 2003 Abstract This case study discusses briefly the economic and legal issues pertaining to the antitrust case of the United States and a number of States against Microsoft. * Stern School of Business, New York University, New York, NY 10012, (212) 9980864, fax (212) 995-4218, http://www.stern.nyu.edu/networks/, neconomi@stern.nyu.edu Copyright ©, N. Economides 2 Contents 1. 2. 3. 4. 5…

Words 11233 - Pages 45