Here are eight steps to optimizing your Facebook Page for both Google and Facebook’s Graph search:
1. Tweak Your Page Category
Make sure you’ve selected the best possible category for your Page. You can edit your category by going into your Basic Information admin panel, as shown below:
2. Tweak Your Page Sub-categories
If you have a Facebook Place (local Place or Business), you can add up to three sub-categories. These can be added / updated within your Basic Information admin panel (as shown above).
3. Complete your Address
Graph search will allow users to search for local nonprofits their friends like, so make sure your address is complete and current.
4. Complete Your About Section
The information you share in your “About” section will help people find your Page in search. Particularly if you put keywords at the beginning of specific fields.
Do not start off with “We are a 501(c)3 organization…” People don’t search for 501(c)3 when they’re looking for services and resources for breast cancer patients.
5. Tag Your Photos
Photos are a primary content type displayed in Graph Search results. Make sure you tag each photo with your Page name and any location associated with the photo.
6. Pay Attention to Photo Descriptions
Guess what keywords are in the description of each photo this search result?
7. Create a Username
If you haven’t done so already, create a custom URL (username) for…