Fashion Nmarketing Pla Essay

Submitted By slemberg
Words: 3906
Pages: 16

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London Metropolitan University - Coursework Coversheet
Part 1 - To Remain with the Assignment After Marking Student ID: 11021755 | Module Code: MC5004X | Module Name: Fashion Marketing | Component: 003 | Description: Marketing Plan 3,000 words *FC* | Module Leader: Barbara Graham | Please enter tutor name: | Due Date: 31/Jul/2013 |
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London Metropolitan University - Coursework Coversheet
Part 2 - To be returned to the student by the Module Leader Student ID: 11021755 | Module Code: MC5004X | Module Name: Fashion Marketing | Component: 003 | Description: Marketing Plan 3,000 words *FC* | Module Leader: Barbara Graham | Please enter tutor name: | Due Date: 31/Jul/2013 |

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Fashion Marketing Plan

Svetlana Lemberg
11021755

Content Page

1. Executive summary……………………………………….………………………………………………………………………5

2. Brand overview and strategy…………………………………………………………………………………………………6

3. The consumer……………………………………………………………………………………………………………………….7

4. The external environment………………………………………………………………………………………………….10

5. Consumer trend material…………………………………………………………………………………………………..11

6. The competitors………………………………………………………………………………………………………………….12

7. Product……………………………………………………………………………………………………………………………….14

8. Promotion………………………………………………………………………………………………………………………….15

9. Price…………………………………………………………………………………………………………………………………..19

10. Place………………………………………………………………………………………………………………………………….20

11.…