Which to choose, fashion or fitness? Many individuals have their preference of being a new and upcoming trend-setter or trying to change their life style for the better. GUESS, a brand known worldwide, for its brand name prices and latest trends, connects with those fashionistas anywhere. Whereas, Oakley Women may not be as popular, but it hits a wide spectrum of women who are interested in keeping fit. While both ads are similar in targeting women who are conscious of their appearance and focus on one individual in the advertisement because of their differences in their target audiences, they are very different in the way they present their products by how the brand name displays itself and and by the colors applied in each advertisement. Considering these differences show us that Oakley Women would be the more realistic choice in Women's Health because of the interest in keeping fit. In both advertisements, GUESS and Oakley Women, you have two women who are both conscious of their appearance. Both include fit, appealing women which helps to sell the product even more. When viewers see both ads, many will wonder how those products will look on them, or what other people will think of it on them. Although both strive for different audiences, both use striking poses to accentuate their products. In the GUESS advertisement, the model has somewhat of a sensual pose that connect to women who like showing their figure, as well as a high-end brand product that has a put together look. But then there is Oakley Women. Although the active woman's pose isn't as striking, it still sets the mood of fitness. Women that view this advertisement and relate to it are one's who usually take time in keeping fit and want a healthy lifestyle. Not only does this ad target already fit women, but also women who are trying to be fit. This makes it very motivational because of how fit the woman is. You see the tonicity of her abdominals and arms , which indefinitely makes other women want to reach that girl as well. So even though each advertisements are targeting two completely different audiences, they are both trying to get women who pay attention to their appearances. Trying to focus on one individual and figuring out the topic of an advertisement can be a bit confusing. But when it comes to the GUESS and Oakley Women advertisements, their main purposes clearly come across in each ad. In the GUESS ad there really is only one individual to focus on. Yes, the background is set in a beautiful place, but the model is still the center point of the ad. The whole advertisement is so simple with just the model standing in the water directly looking at the camera, that it makes a bold statement that this is GUESS, this is what we stand for, take it or leave it. Many high-end clothing brands will have a lot going on in an advertisement so that people are bound to look at it, but less is more in this advertisement. However, the Oakley Women's advertisement is a little different. Even though there are multiple women in the advertisement, it still only focuses on one individual: the woman who is keeping up with her fitness. The whole point of the ad is for the Oakley Activewear, not for the women talking in the background about the latest fashion trends, which clearly shows in the ad. Even though there is more going on in this advertisement, it has a more familiar feel because this is common in everyday life, which many can relate to. The women in the background are even more beneficial to the leading woman of the ad because that shows that they even know she's the main thing to talk about, and she's not even worried of what they have to say. She comes across with a ray of confidence, which is appealing to women who are trying to either stay active or become active to change their lifestyle. Although both ads focus on the main individual in each advertisement differently, the meaning for the product comes across clearly. The similarities are…
Mod Squad: The Ladies of 1960s Fashion
Originating in London, England, the mod subculture peaked in the early to mid-1960s, with multiple resurgences since. It began with the beatniks and dandy’s of the 1950s, and eventually gave way to the psychedelic rock and hippie generation in the late ’60s.
In post-war Britain, youths of the early 1960s were of the first generations with a disposable income in a now booming economy, and began using it to buy stylish clothes. They aimed at being “cool, neat…
Getting a good health is not enough. We as humans should maintain it and improve it. Exercise is one of the vital factors for improving our health. It keeps us in good shape and it will improve our health for the better. Exercise has two aspects when it comes to maintain the health, one with the technology and the other one with non-technology. Technology aspects are exercises dealing with technology, examples are Elliptical, Stationary bike, Rowing, Stair Stepper, Treadmill…
What Is Your Fitness Age?
Researchers at Norwegian University have figured out a way to calculate your ‘fitness age” or how well your body functions physically, relative to how well it should work, given your age. The researchers took 5,000 Norwegians between the ages of 20 to 90 years old. They gauged it with 12 variables including height, body mass index, resting heart rate, HDL and total cholesterol levels. Each person also filled out a lengthy lifestyle questionnaire…
Dimension 1: Physical Dimension
The Physical Dimension deals with the functional operation of the body
I. Involves the health related components of Physical Fitness- Muscular strength, muscular endurance, cardiorespiratory endurance, flexibility, and body composition.
II. Although those components directly influence your fitness, Dietary habits have a significant effect on wellbeing.
III. It also includes self-care. Regular self-tests, medical and dental check ups, proper use of medications…
1. EXECUTIVE SUMMARY
H&M is a Swedish fashion brand providing wide ranges of fashion clothing for women; men and kidswear, including accessories and homeware. This report provides the research on the company in relation to its current operation, customer base and likelihood of business expansion through digital marketing online awareness as to maximize the potential profit opportunities of the World Cup 2014 and the Olympics and Paralympics 2016 in Brazil. The report explores the use of digital…
What is Physical Fitness?
Physical fitness is considered a measure of the body’s ability to function efficiently in work and leisure activities, to be healthy, to resist hypo-kinetic disease (sedentary lifestyle), and to meet emergency situations.
Some of the, hypo-kinetic disease (sedentary lifestyle):
• Cardiovascular disease
• Some forms of cancer
• Back problems, Hypo-kinetic conditions are the cause of 40% of back problems in the United States alone.
Topic 1: Sports and Fitness
Local Organisations provide Fitness Facilities
People exercise at local fitness facilities, like leisure clubs and football clubs. Some of these facilities are provided by local authorities (paid for by taxes) but others are privately run (paid for by the members).
Leisure clubs provide:
Fitness Equipment (e.g. weights and cardiovascular machines)
Personal Trainers (e.g. devise a fitness plan to follow and help motivate them)
Fitness Classes (e.g. aerobics or…
Physical Fitness Worksheet
Being physically fit is an important aspect of obtaining optimal health. Becoming knowledgeable about what it means to be physically fit may greatly increase your ability to improve your health and wellness.
In this worksheet, you identify the five components of health related fitness. Completing this assignment is a step towards gaining the knowledge needed to better manage your physical fitness.
Five Components of Health Related Fitness Table
Fashion and the Male identity
“In matters of style swim with the current, on matters of principle stand like a rock”
An experiential essay by James Sendall
Student I.D: 300295092
Actual word count:
Since the early 20th century the relationship between the male identity and fashion has been built on a foundation of heteronormative tradition. This is rooted in the aspects of work-wear and formal wear which were staples of the male dress code until the latter half…