Fe'nix del Sur, LLC
Fe'nix del Sur, is a limited liability company that sells South American and African artifacts. It is also a source for Southwestern Indian authentic jewelry and pottery. Fe'nix del Sur, located in Phoenix, Arizona, originated as a trading post in the early 1900's. It was the leader in authentic Southwestern jewelry and pottery and has now expanded to sell Columbian artifacts from South America and burial artifacts from Africa. The company has established itself as one of the most respected sources of these artifacts. In 2001, the company started selling replicas along with the authentic products. The replicas almost look authentic that only a true collector could tell that they are in fact not authentic. The company now has craftsmen in Central America, South America, Africa, and the Southwest. Replicas only account for a small portion of the company's total revenues. The company did not want to expand into replicas, but, the firm's clients were demanding a larger product line. The company's gross sales are about $25 million and its profits have been increasing by 20% over the past decade. The decision they are faced with is that the contract states they must increase their replica business in order to work with a mass merchandise department store. This was not their market strategy and could affect their current business reputation. Some alternatives the company could use would be to renegotiate the contract to reduce the amount of replicas they must
