Female Chauvinist Pigs written by Ariel Levy, and published by Free Press Publishing in August of 2005 under the classification of “Feminism” and “Pop Culture”. Levy’s book depicts the culture change in feminism and female expressions in media and society, she relates theses changes to slavery through the use of the popular novel Uncle Tom’s Cabin Harriet Beecher Stowe. She explains first how she would see explicit content on television, scantily clad female characters in movies, and magazines showing content not unlike that of Playboy. Levy tells of how this style of revealing female attire bled onto the streets as she would see young women in shorts and small shirts that were uniquely exposing. In some cases these clothes sported the playboy…show more content… The use of juxtaposition allows for a clear application of logos, as compares gender issues to slavery. Furthermore her occupation as a staff writer for The New Yorker grants her ethos as she is a woman involved with the media. Her blunt diction further bolsters her effectiveness as a rhetor and the effectiveness of the piece as a whole.
Levy’s persona is a crucial aspect of her effectiveness in this piece for a number of reasons; she is a feminist, and as such her thoughts and ideas will be more easily accepted by her primary audience as she is seen as “one of them”. Despite the fact that she is more or less going against the grain, by advocating a more conservative approach than what she has been seeing in regards to the rise of raunch culture, her position is coming from a feminist point of view. That position helps her argument be accepted as she should have their best interests at heart. In an effort to identify with her audience she talks about how she has had personal experience with the situation that she is expressing in her text. She uses phrases like “I would turn on the television...”(1) and “didn't end when I switched off the radio...or closed the magazines”(2). There is a dual purpose to these specific quotes, first they show that Levy has personal experience with what she is talking about. Secondly they serve as evidence to support her claim of an increase in raunch culture and to illuminate the issue in the media, she goes on to use a popular movie charlie’s Angels as another example, which also may help her identify with those who have also seen the
