In this ad we can observe the same pattern as in Absolute Potemkin. The ‘Psycho’ movie is considered one of the best Hitchcock’s films. As Potemkin it is also an outstanding movie in the cinematography. Here as well was used intertextuality between the screenplay (the particular scene in the shower where a girl was killed) and the scratches from a knife hits on a bath curtain in a form of Absolute vodka bottle.
Marge Simpson as we know is a character of a popular cartoon “The Simpsons”. Her character has one unique and well-known distinctive feature – blue beehive curved hair where she keeps family savings. The hairstyle and the color of Marge’s hair is the detail that creates Marge as a character and makes it easily recognizable. Dove created an interesting concept of the intertextuality in the ad when intervined the brand’s new product for hair with an iconic character with the iconic but imperfect hair. The ad of Dove Hair cream shows that the use of the product makes even Marge’s hair smooth and shiny. In the end of the ad text Dove invites us to blue heaven – as I mentioned before the color of marge’s hair is an important signifier of a character, or an expression “unstick your style” depicts the change of Marge’s iconic hairstyle and on a picture we can see Marge with pulled down hair.
As a Dove ad with Marge, the cover of Nevermind album is a postmodernism art. Intertextuality here expressed between the genres of actual cover of Nirvana’s album Nevermind (photography) and the postmodernist cartoon cover by the artist The Clash. Here in this particular ad the change in the context does not change the meaning though. Bart is a baby boy “following” a dollar as the baby boy on the actual cover of an album. However, c the cartoonlike cover art creates the sense of a less serious cover adopted to a younger generation of people who are maybe not familiar with…