(40% of final mark)
1. Objectives: Create a comprehensive marketing plan for a product or service, applying skills and knowledge gained through course concepts and tools.
Form a team (2 to 3 students for each team),
Find a potential product in a foreign/Canadian market,
Conduct a market research for a company and its products,
Analyze the external environment (PESTLE) and market conditions (trends, supply and demand, threats, opportunities and any necessary aspects),
Create an international marketing plan,
Make an oral presentation.
3. Important points:
The company profile and its product should be accurate,
Marketing strategy should align to the corporate version,
The product or service should have market potential,
Marketing Mix and its strategy should be authentic,
A hard copy SHOULD be submitted in the class,
An electronic version SHOULD be sent to Omnivox,
Each oral presentation will be no more than 15 minutes time,
Further guidance will be given in class.
Part 1: Marketing Plan 60%
Part 2: Oral Presentation 40% 5. Criteria for evaluation:
Written report should consist of no more than 20 pages, or 10% of mark will be deducted
Submit the project in time or 20% of mark will be deducted;
The writing format should follow LaSalle college’s criteria for academic writing;
The business scenario should be realistic and reasonable, meaning it should follow the basic business concept and principles;
7. Evaluation Criteria:
Very Effective – Establishes and maintains a comprehensive, realistic, and useful plan completing all required components, demonstrates an insightful understanding and approach to the project; applies and explains appropriate inventory and warehouse management concepts and terms skillfully; few or no errors in formatting, grammar, mechanics, punctuation and spelling.
Effective – Develops a comprehensive plan completing all required components, demonstrates an accurate understanding and approach to the project; applies and explains inventory and warehouse management concepts and terms accurately; few errors formatting, grammar, mechanics, punctuation that do not dilute the message.
Adequate – Establishes an adequate plan that may or may not be entirely complete (one missing component) and/or not realistic/useful based on business’s needs; demonstrates an adequate understanding and approach to the project; applies and explains some inventory and warehouse management concepts and terms adequately; some errors in formatting, grammar, mechanics, punctuation, and spelling that