The documentary “Food Fight” gives us an important look into the past of food and the lucrative industry that surrounds it. It dives into our agricultural past, explaining how supply and demand have changed the people of America for the worse. With the onset of the agricultural revolution during WWII, the American Government teamed up with farmers to create a new potential in the food industry, allowing convenience products, greater output and a lower cost for the American Citizen. The result was poor nutrition and a loss of proper taste for the consumer. In 1960s, a protest group against the agriindustry had an idea that would be the start of a food revolution.
When WWII hit, the government needed a way to send food out to troops across seas.
They found that convenience and simplicity were most important. U.S government began to put money into the agricultural sector with the goal being greater yield in the most productive way possible. Low prices for the citizen meant low income for farmers.
Food had become tasteless and sub par nutritionally.
In the 1960s, a California restaurant owner prided on the use of organic foods began a major growth in local-sustainable organic food practices by citizens.
Food Fight (2008)!
This eventually grew to result in Farmers markets across america by the 1970s. This reinstated conﬁdence in farmers who could now grow a smaller amount of speciﬁc organic products and still be able to sell them for an income.
Explicit / Implicit Opportunities or Threats:
The government already has a huge advantage against alternative producers. Huge populations and demand can be easily handled by agri-industries america wide. Cheap production and efﬁciency create an extremely consistent output at a inexpensive price for American Citizens. As an economy of scale, these low costs and high volume is very possible and may be the strongest opportunity for the agri-industry. Another is the low supplier power available to these many companies. There is no worry about suppliers demanding speciﬁc’s, a substitute supplier is readily available. The biggest threat to the agri-industry is customer bargaining power if the majority of the…