The movie that I selected was the “The Fast and the Furious”. One scene in the movie was when Dominic, played by Vin Diesel, came into the house while they were having a party. He looked at Brain O’Conner, played by Mark White, and told him “you can have any brew you want long as it is a Corona” then he gives Brain the beer he took from Vince, played by Matt Schulze. I think Corona is featured in all of the Fast and the Furious movies.
Convenience Product- a relatively inexpensive item that merits little shopping effort is a relatively inexpensive item that merits little shopping effort (Lamb 166). I am going to say that Corona’s would be a convenience product since it is relatively inexpensive. But it could also be considered as a consumer product since it is a product bought by an individual’s personal want. There are many different types of beer in the market but the team chooses the Corona over the other beer options.…show more content… Shopping Product - a product that requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores (Lamb 166). Specialty Product - a particular item for which consumers search extensively and are very reluctant to accept substitutes (Lamb 166). According to Lamb, “A convenience product is a relatively inexpensive item that merits little shopping effort—that is, a consumer is unwilling to shop extensively for such an item”. (Lamb 166). I believe beer falls under a convenience product due to there are so many different brands available which vary in cost but regardless of the cost or type, it’s available and easy to purchase from anywhere and
