The processes and industries that create, develop, produce, and disseminate products utilizing or incorporating words or pictorial images to convey information, ideas, and feelings. GC products facilitate learning, enjoyment, motivation, and commerce. Graphic Communications includes the family of market segments embracing the technologies of printing, publishing, packaging, electronic imaging, and their allied industries; they are often referred to as the graphic arts, print, or imaging industries.
Technology-based Systems—The field of Graphic Communications (GC) encompasses all phases of
the graphic communications processes from origination of the idea (design, layout, and typography) through reproduction, finishing and distribution of two- or three-dimensional products or electronic transmissions. It comprises the evolving technologies of computer-age prepress, image generation, data repurposing, designing and posting internet web pages, interactive multimedia, digital photography, electronic digital imaging, and desktop publishing. It includes all of the printing methods (offset lithography, flexography, letterpress, gravure, screen printing, engraving, foil stamping, inkjet, thermography, heat-transfer printing, pad printing, embossing, direct digital, electrostatic, laser printing, and other electronic imaging or specialty image reproduction methods). Postpress operations (folding, cutting, fastening, personalizing, etc.) and product distribution complete the cycle.
Diverse Career Opportunities—Graphic Communications is the United States’ third largest manufacturing
industry. It requires millions of people in a variety of challenging technical, creative, or professional occupations.
Besides specific GC knowledge, prospective employees may need or develop additional expertise or understanding in one or more of the following: art, design, layout, color, computers, distribution/fulfillment, electronics, engineering, language, management/business, mathematics, mechanics, manufacturing, operations, people/personnel, photography, sales/marketing, or science.
Products That Impact Our Lives—Graphic Communications companies create and produce a spectrum
of products which are part of daily life. Examples include books, magazines, catalogs, newspapers, web pages, multimedia, electronic media, illustrations, photographs, brochures, pamphlets, inserts, directories, direct mail, stationery, greeting cards, invitations, maps, coupons, tickets, forms, checks, currency, stamps, tags, labels, bumper stickers, decals, nameplates, signs, billboards, posters, displays, banners, textile products (clothing, sheets, bedspreads, etc.), packages (tubes, boxes, cartons, sacks and bags, cans, bottles, lids and caps, wrappers, pouches, etc.), wallcoverings, linoleum, carpets and rugs, china, cups, plates, napkins, fine art prints, promotional products (pens, pencils, key tags, portfolios, pocket items, desk items, calendars, drinkware, rulers, wearables, balloons, mouse pads, etc.), and other items where printing is incorporated into the manufacture of furniture, electronic circuit boards, clock faces, computer keys, cabinet tops, appliances, vehicles, and others.
Graphic Communications and Explanatory Paragraphs
Members of the International Graphic Arts Education Association (IGAEA), at the 74th annual IGAEA conference held August 1-6 at Ferris State University, Big Rapids, MI, passed a unanimous resolution to adopt a definition of Graphic Communications. In addition, the Graphic Communications Council (GC Council), and over forty (40) other GC industry or education associations and organizations have reviewed, improved, and endorsed the definition. The same organizations are endorsing the establishment of proper Classification of Instructional Programs Codes (CIP Codes), and a proposal for such was submitted to the U.S. Department of Education on