{GD312 Project One} Creative Brief Guideline
Please write a MINIMUM of three sentences per segment, directly addressing the questions in parentheses. Top 5 (ranked) Business or Product Names
1. Custom Bleached\Wear
2. Bleached\Wear
3. Bleached Apparel
4.
5. Top 3 Web URL Options (ranked) for your chosen name
1.bleachedwear.com
2.custombleachedwear.com
3.bleached-wear.com
Product/Business Idea
(Briefly describe your product/business idea.) There’s graphic tees and then there’s the newer trend of bleached tees, tee shirts that has a certain graphic or design stained onto it with bleach, using either a spray bottle method, or just your regular run of the mill bleach pen. Here at Bleached\Wear our…show more content… Age, Race, Income Bracket, Education, Job/Career?) My product will be targeted to anyone who likes a nice high quality graphic tee. No age range because from my experience as an avid graphic/message tee wearer at the age of 30, I've noticed that there's some people who are even older than I am who still enjoys graphic tees. So in general it will be targeted to a wide array of people from different walks of life.
Market Testing
(How would you plan to actively research this concept? Field Trips? Surveys? )
Surveys. Lots, and Lots of surveys on various social media outlets. I'm thinking about starting with Tumblr, Facebook, and Reddit. After feedback from those outlets more surveys will be conducted as to what brand of tee shirt they would like our business to use. Gildan, American Apparel, and Hanes are just a few of the options.
Business Objectives, Design Strategies and Theme/Tone
(What is your inspiration? How do you plan to implement your design?
What are your objectives? BE CLEAR.) My inspiration is my overall love of creating things, along with my love of graphic tees. As for objectives, we at Bleached\Wear will strive to provide our customers with a unique experience when it comes to wearing clothing that is unique and one of a
