By Shawna Robb
One room has pretty pink wallpaper with a princess border; the other is blue with monster trucks on one-wall and sports pictures on another. It is not hard to tell which room is female and which room is male. Male and female are used in this instance to define genders. Gender, unlike sex, is a universal guideline upon which individuals are placed. Gender refers to the socially constructed roles, behavior, and activities that a particular society considers appropriate for men and women. When the pressure of gender stereotypes is open to debate some say there are prenatal influences that are gender based. What is obvious is that gender plays a significant …show more content…
The commercials shown were clearly sex role stereotyped. This is consistent with other research that has supported the idea that boys are more socialized toward aggression. Boys may be more desensitized to aggression as a result of gender stereotyped toy commercials as well as their toy selections in the past. Again, this is a reason for concern since commercials are unavoidable while watching television.
While the promotion of aggression is certainly an adequate reason to exercise great care when it comes to toy and gender, it is not the only reason. Parents do support gender bias toys from the time the child is born. More often than not, a boy will receive toys that are focused towards boys and girls will receive stereotypical girl toys. The children do not go out and buy this themselves; their parents will pick out their toys until the child is already taught what they should like. Parent’s will find out they are having a boy or a girl then base everything around that detail, like the room color example, children and baby clothes are also gender biased as well as their toys. When the girl is playing with girl toys she will be rewarded for the “right” interests, as would a boy playing with a boy toy. They will then continue this behavior to get their parent’s approval. If a father see’s their son playing with a Barbie doll or asking to be a princess, their father might redirect them saying those are girl things urging them to