Gender Stereotypes Of Young Women In Advertising

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Throughout history young and mature women are known to be seen in advertisements such as billboards, commercials, sport channels, and more. This has created a negative image on them within society. As seen in this Coca Cola advertisement, there is a young pretty woman barley covered, with no makeup and a great body. It makes a person think like wow this person is perfect, when in reality it’s all a show. These advertisements also implant a permanent image in younger females and all future generations. All these advertisements have created a sexual image on females. If you look at this picture, you realize a few things the fact that she is wearing a two piece to show off her body part to attract costumer. Also, in the ad above, the female in the picture uses her facial expressions to make it seem like she is staring at you and has her mouth a little open to show a sexy expression. …show more content…
Women need to be positive role models for younger females who look up to them. This showed me what most women think their jobs are in society, they think the only thing they can do is look sexy and use that to advertise with their body to gain customers for that specific company as shown in this picture it would be a soda company. These examples are all known as gender norms, which is when society and cultures create and develop a clear defined idea for the appropriate behaviors for male and females, these norms can be passed down through families depending on the sex of the

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