Name Matriculation numbers
Marcel Mitnacht 09004334
Pamela Thurn Marion Pelloux Arturs Jasjukevics SOP08101
„General Motors in Europe“
Tutor: Doug Crockford
Index TOC \o "1-3" \h \z \u Preface PAGEREF _Toc244687482 \h 3General Motors Europe PAGEREF _Toc244687483 \h 4Background PAGEREF _Toc244687484 \h 4Location PAGEREF _Toc244687485 \h 4Products/markets PAGEREF _Toc244687486 \h 4Distinctive features PAGEREF _Toc244687487 \h 6Performance PAGEREF _Toc244687488 \h 6Financial difficulties PAGEREF _Toc244687489 \h 6Environmental Analysis PAGEREF _Toc244687490 \h 7Political/Ecological trends PAGEREF _Toc244687491 \h 7Social/Demographic trends PAGEREF _Toc244687492 \h 7Technological trends PAGEREF _Toc244687493 \h 8Economic trends PAGEREF _Toc244687494 \h 9Opportunities / Threats PAGEREF _Toc244687495 \h 10Competitive Environment PAGEREF _Toc244687496 \h 11Suppliers of Opel/Vauxhaul PAGEREF _Toc244687497 \h 11Distributors of Opel/Vauxhaul PAGEREF _Toc244687498 \h 12Customers of Opel/Vauxhaul PAGEREF _Toc244687499 \h 12Competitors of Opel/Vauxhaul PAGEREF _Toc244687500 \h 13Statistics PAGEREF _Toc244687501 \h 14SWOT Analysis PAGEREF _Toc244687502 \h 17Opel/Vauxhall’s Weakness in the production of hybrid cars PAGEREF _Toc244687503 \h 17The New Demographic Trend-an opportunity PAGEREF _Toc244687504 \h 18Opel market expansion challenges PAGEREF _Toc244687505 \h 18Conclusion PAGEREF _Toc244687506 \h 19References PAGEREF _Toc244687507 \h 20
PrefaceThis coursework speaks about the business of Opel/Vauxhall in 2009.
The profile of Opel/Vauxhall in different areas (background, location, products/market, features, performances and the financial difficulties)
The key forces in the general environment and their influences in the Opel/Vauxhall business (political/ecological trend, social/demographic trend, technological trend, economics trend and the opportunities and threats for the company)
The analyse of the keys forces in the competitive environment with four main actors; suppliers, competitors, distributors and customers
The behaviour of Opel/Vauxhall with the new trends; the opportunities and the threats for the company.
I think a conclusion should be a fluent text and should have some information’s like that we have a focus on UK and Germany. The information’s above already know the reader of this text!
General Motors EuropeBackgroundThe company has started its history in the year 1862. It was founded by Adam Opel and started its activity as a producer of sewing machines. It was successful, which allowed the company to expand, and in the year 1886 Opel enters the bicycle manufacturing business, becoming a world leader eventually. And only in the year 1899 Opel becomes the company we know today – an automobile manufacturer, by producing their first automobile “Opel Patent Motor Car, System Lutzmann”. Opel becomes a leading car manufacturer in Germany by 1928, gaining a 37.5% market share, and in the year 1929 80% of the company’s shares were acquired by General Motors (GM).
LocationOpel is currently a European-based company and its headquarters are historically located in Rüsselsheim, Germany. There are also production sites in Belgium (Antwerp), Poland (Gliwice), Russia (St. Petersburg), Spain (Zaragoza), Sweden (Trollhattan), two Vauxhall production sites in UK (Ellesmere Port, Luton) and two more production sites in German cities Bochum and Eisenach.
Products/marketsOpel/Vauxhall current list of models consists of:
Hatchbacks – Agila, Astra, New Astra, Insignia, Signum, Vectra, Corsa
Sedans – Astra, Insignia, Vectra, Corsa, Tigra TwinTop, New Astra
Sports cars – GT, Astra GTC, VXR8, OPC
MPVs/ vans – Zafira, Astra, Tigra Twin Top, Combo, Movano, Meriva
Station wagons – Astra Station Wagon, Insignia
While being a part of General Motors, Opel could only operate on the European market, however after the acquisition of Opel by Magna International it will be able