General Motors in Europe Essays

Submitted By Den-Zen
Words: 4666
Pages: 19
Open Document
Business and Management Challenges
Name Matriculation numbers
Marcel Mitnacht 09004334
Pamela Thurn Marion Pelloux Arturs Jasjukevics SOP08101
Coursework
„General Motors in Europe“
Tutor: Doug Crockford

Index TOC \o "1-3" \h \z \u Preface PAGEREF _Toc244687482 \h 3General Motors Europe PAGEREF _Toc244687483 \h 4Background PAGEREF _Toc244687484 \h 4Location PAGEREF _Toc244687485 \h 4Products/markets PAGEREF _Toc244687486 \h 4Distinctive features PAGEREF _Toc244687487 \h 6Performance PAGEREF _Toc244687488 \h 6Financial difficulties PAGEREF _Toc244687489 \h 6Environmental Analysis PAGEREF _Toc244687490 \h 7Political/Ecological trends PAGEREF _Toc244687491 \h 7Social/Demographic trends PAGEREF _Toc244687492 \h 7Technological trends PAGEREF _Toc244687493 \h 8Economic trends PAGEREF _Toc244687494 \h 9Opportunities / Threats PAGEREF _Toc244687495 \h 10Competitive Environment PAGEREF _Toc244687496 \h 11Suppliers of Opel/Vauxhaul PAGEREF _Toc244687497 \h 11Distributors of Opel/Vauxhaul PAGEREF _Toc244687498 \h 12Customers of Opel/Vauxhaul PAGEREF _Toc244687499 \h 12Competitors of Opel/Vauxhaul PAGEREF _Toc244687500 \h 13Statistics PAGEREF _Toc244687501 \h 14SWOT Analysis PAGEREF _Toc244687502 \h 17Opel/Vauxhall’s Weakness in the production of hybrid cars PAGEREF _Toc244687503 \h 17The New Demographic Trend-an opportunity PAGEREF _Toc244687504 \h 18Opel market expansion challenges PAGEREF _Toc244687505 \h 18Conclusion PAGEREF _Toc244687506 \h 19References PAGEREF _Toc244687507 \h 20

PrefaceThis coursework speaks about the business of Opel/Vauxhall in 2009.
The profile of Opel/Vauxhall in different areas (background, location, products/market, features, performances and the financial difficulties)
The key forces in the general environment and their influences in the Opel/Vauxhall business (political/ecological trend, social/demographic trend, technological trend, economics trend and the opportunities and threats for the company)
The analyse of the keys forces in the competitive environment with four main actors; suppliers, competitors, distributors and customers
The behaviour of Opel/Vauxhall with the new trends; the opportunities and the threats for the company.
I think a conclusion should be a fluent text and should have some information’s like that we have a focus on UK and Germany. The information’s above already know the reader of this text!
General Motors EuropeBackgroundThe company has started its history in the year 1862. It was founded by Adam Opel and started its activity as a producer of sewing machines. It was successful, which allowed the company to expand, and in the year 1886 Opel enters the bicycle manufacturing business, becoming a world leader eventually. And only in the year 1899 Opel becomes the company we know today – an automobile manufacturer, by producing their first automobile “Opel Patent Motor Car, System Lutzmann”. Opel becomes a leading car manufacturer in Germany by 1928, gaining a 37.5% market share, and in the year 1929 80% of the company’s shares were acquired by General Motors (GM).
LocationOpel is currently a European-based company and its headquarters are historically located in Rüsselsheim, Germany. There are also production sites in Belgium (Antwerp), Poland (Gliwice), Russia (St. Petersburg), Spain (Zaragoza), Sweden (Trollhattan), two Vauxhall production sites in UK (Ellesmere Port, Luton) and two more production sites in German cities Bochum and Eisenach.
Products/marketsOpel/Vauxhall current list of models consists of:
Hatchbacks – Agila, Astra, New Astra, Insignia, Signum, Vectra, Corsa
Sedans – Astra, Insignia, Vectra, Corsa, Tigra TwinTop, New Astra
Sports cars – GT, Astra GTC, VXR8, OPC
MPVs/ vans – Zafira, Astra, Tigra Twin Top, Combo, Movano, Meriva
Station wagons – Astra Station Wagon, Insignia
While being a part of General Motors, Opel could only operate on the European market, however after the acquisition of Opel by Magna International it will be able
Show More

Related Documents: General Motors in Europe Essays

Essay on Internationalization of General Motors

Internationalization of General Motors This paper examines the expansion of General Motors overseas in its various phases, as well as triggers for internationalization and the problems faced during the process. The paper also considers what benefits have been achieved through international growth, and how the company can be classified with regards to Bartlett and Ghosal’s 4 typologies. Finally, the paper discusses the concept of a “world car,” meeting the demands of customers across the globe. General Motors…

Words 2508 - Pages 11

Business Report on Ford Essays

BUSINESS DESCRIPTION Ford Motor Company was founded by Henry Ford and incorporated on June 16, 1903. He was born on July 30th 1863 (same birthday as mine). He died in April 7, 1947 at the age of 83. Ford had two unsuccessful attempts to establish a company to manufacture automobiles. Ford Motor Company originally built their first cars in Detroit, Michigan. The first car Henry made was called the Model-T, and he made this in 1908. Ford headquarter is located in Dearborn, Michigan where…

Words 414 - Pages 2

Supply Tech Essay

Ford Motor Company Organizational Structure Corporations base organizational structures on strategies to optimize company productions, customer relations, and profits. Three different corporations are compared to evaluate how organizations function, explain the functions, basis of the strategic decisions, and which structure best suits the Ford Motor company needs. Ford Motor Company’s strategy is a functional organization. The departments are grouped by business…

Words 1121 - Pages 5

Essay Toyota Overview

Andre Correa MGT490 Dr. McDermott Assignment 1 Toyota Motors Company Toyota Motors Company (TM) is a Japanese-based, publicly listed multinational company. Its world headquarters is located in Toyota City, Japan, and Akio Toyoda is its current CEO. He has been in the position since 2009. The company manufactures a diverse line-up of vehicles all around the globe. The vehicles range from small cars and sedans, to SUVs and trucks. However, Toyota does not only makes cars. The company has three…

Words 1346 - Pages 6

History Of General Motors

General Motors Company was founded on September 16th, 1908 by William C. Durant. Durant was previously the owner of a company which led the horse drawn vehicle industry. When General Motors was founded, the headquarters was initially in Flint, Michigan. General Motors was a holdings company which quickly collected more than twenty different motor companies. Companies such as Oldsmobile, Pontiac, Cadillac, Buick, Opel(a German auto company), Chevrolet, and several others. Eighteen years after the…

Words 1548 - Pages 7

Tata Motors' Acquisition of Daewoo-Case Study Essay

balance sheets and rising global ambitions. In this essay I am going to use a specific acquisition example based on the article named “Tata Motors’ Acquisition of Daewoo Commercial Vehicles” to illustrate the Indian Acquisition problem. Statistically, there are 12 per cent to 14 per cent of Tata Motors’ revenue is from overseas at current status. And Tata Motors sets its communicated target at 25 per cent to 30 per cent, which means that the company aims to reach 25%-30% revenue from…

Words 2404 - Pages 10

Essay Student: General Motors and Gm

General Motors Company Humberto Tancillo Prof. Womack Cost Accounting – ACC 350 December, 16th 2012 * * For most of the 20th century, General Motors (GM) has been one of the biggest manufactures of cars in the world. GM led in industry innovations and stood the largest car producer from 1931 to 2008. On 2008, the financial crises brought into GM one of the largest corporate falls in history. GM found itself on a terrible cash flow position. It had to declare bankruptcy and became…

Words 1616 - Pages 7

Analysis Of General Motors

Running head: GENERAL MOTORS Assignment #5 General Motors DeAndre Daniels Strayer University Financial Management FIN 534 Dr. Ron 06-September-2011 Summary This report discusses General Motors Corporation, one of the largest auto manufacturers globally, manufacturing cars and trucks in 34 countries and its subsidiaries. This assignment is an analysis of General Motors Corporation’s financial stability. It is hoped that these findings illustrate the strengths and weaknesses of the…

Words 2349 - Pages 10

Essay about Chevrolet Europe

Chevrolet marketing strategy plan [2005] General Motor Corporate Chevrolet Europe marketing plan 1. Company Description General Motors, one of the world’s largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 204,000 people in every major region of the world and does business in some 140 countries. GM and its strategic partners produce cars and trucks in 34 countries, and sell and service these vehicles through the following brands:…

Words 2367 - Pages 10

ford Essay

received $5.9 billion in Energy Department loans to help retool its plants.m Illinois, Kentucky, Michigan, Nlissouri. and Ohio to produce 13 fuel-efficient models, including 5,000 to 10,000 eiectric cars per year starting in2011. In mid-2009, Nissan Motor was granted $1.6 billion in loans also from the U.S. Department of Energy to build as many as 100,000 electric cars a year at its plant in Smyrna, Tennessee, by 2013. Ford's newest competitor may be the U.S. government because GM and Chrysler LLC…

Words 3395 - Pages 14