Nation-states are all now facing dramatic challenges in an increased global world, where lives are shaped by events or decisions which are difficult if not impossible to control. Familiar topics such as war, entertainment, news, money or pollution are all travelling around the world. The scale and speed they are crossing national boundaries are absurd and seem to be unstoppable. The increased exchange of information, new global corporations with their investment strategies, and ideologies, appear to cross the globe affecting cultures, economies and politics. Satellite television provides instantaneous virtual communication from one to another side of the world, political authorities are questioned and under the power of others, and even the value of money depends on global financial markets. This worldwide phenomenon has been called Globalisation, a multidimensional process of interconnectedness between local and global processes that represents a significant shift in the form of social relations. Having stated that globalisation increases interconnections between societies, the cultural area has a major significant influence. A globalized world is complicated to understand, as the culture phenomenon takes numerous forms from television, newspapers, music, radio, visual arts or internet. In terms of distance and volume, all cultural goods have experienced a growth in the global circulation. Cultural trade have flow and trespass national boundaries. The dramatic increase on the ownership of information and communication hardware has been an important component on its development. For instance, recent years have performed a dramatic increase in the number of television channels as cable and satellite ownership has increased. In general, globalizers see the decline of national cultures and the rise of a global culture that flows. However, within globalisers we can distinguish between those who see the increase and flow of culture as a positive thing, and those who perceive it as homogenizing the world.
McLuhan (1960) developed the term global village referring to that transcendence of physical space that enables instant and global communications by new technologies. An example is the internet, a source where democracy and possibility to participate are great as many electronic communities are considered public sphere where the state has no control. An optimistic globalizer, Howard Rheingold (1995, pp-6), believes that a global village helps to develop collective values and promotes the sense of community. Internet, as a cultural good greatly democratized allows plurality and diversity. Others who can be described as liberal enthusiasts of globalisation focus on the market itself as democratized from a liberal perspective, where consumers have the freedom to choose. In the case of in UK a great example could be BBC, an elitist service broadcasting that used to have completely sovereignty on what people watch. There is no doubt that with a globalization of television household’s choices has incremented. It could be argued that those who claim for public service broadcasting are somehow involved with the media industries and economically beneficed. UK government is identified with the topic as liberals perspectives are appreciate in its government policy with the Peacock Report, in which government aimed to reduce state constrains on the free market by deregulation (http://www.cjc-online.ca/index.php/journal/article/view/1080/986).
The process of globalization stretches social relations, promotes the intensification of flows and increases interpenetration for a global structure. Multinational Companies (MNCs) such as the Pilkington Glass Company in UK have a nationally based and