“The Greening of Hotels”
Individual Assignment (15%)
1. Provide an overview of the Canadian or US Lodging Market a. Number of properties (total, by property classification)
Total is 8,508 properties
KPIs (Occ %, RevPAR, and ADR) 63% Occupancy Rate (2013 Forecast) $83 RevPAR (2013 Forecast) $133 Average Daily Rate (2013 Forecast)
b. Include data for the past 5 years 2007 | 65% | $127 | $83 | 2008 | 63% | $131 | $83 | 2009 | 58% | $125 | $73 | 2010 | 60% | $128 | $77 | 2011 | 61% | $128 | $78 | 2012 | 62% | $129 | $80 | c. What are your general observations based on this data? d. Current trends
2. The Green Market e. In the country you have chosen, how many hotels have adapted green policies/practices?
Popular GREEN HOTELS that take action to: conserve heat, conserve water, install eco-friendly lighting, reduce carbon emissions, compost waste food, in-room recycling, linen reuse program, use eco-friendly cleaning agents, instruct staff in green practices, and include green room information packs.
Green Hotel Chain List
Best Inn & Suites
Country Inn & Suites
Courtyard by Marriott
Four Points by Sheraton
Holiday Inn Homewood Suites
Sheraton Super 8 Lodge
f. What are the common hotel ‘green’ certification programs in your market?
1. Green key global
2. Green globe international
3. Green seal
4. Energy star
5. Leadership in energy and environmental desige
6. Audubon green leaf
7. Eco rooms & Eco suites
(https://www.ecogreenhotel.com/ecogreen-newsletter/EGH_Jan/green_certifications.html) g. Is there a niche market for a ‘green’ hotel product? Describe this market.
h. Provide examples of corporations that demand a ‘green’ hotel product. Go into detail on the requirements of one of these companies listed.
In Canada, almost half of hotel have adapted green policies. There some common hotel green certification program in this market. For example, they do have recycle program, reuse something that reusable. The Le-Germain Maple leaf square hotel would be a perfect example in terms of using green initiatives such as LED lights in everywhere, environmental paint on their wall, and put recyclable trash bin in every guest room.
3. Cost / Benefit Analysis to ‘Going Green’ i. What are the key Benefits for a Hotel to “Go Green”?
Several studies have indicated that economic benefits can be gained in hotels through implementing environmental and social initiatives; many with little or no capital. In addition to cost benefits, there are also benefits to choosing an environmentally sustainable strategy. These include: * Gaining competitive advantage by being a leader in the sector; * Customer loyalty; * Employee retention; * Awards and recognition; * Regulatory compliance; * Risk management; * Increased brand value.
But most of all, because it's the right thing to do!
The hotel industry has been pursuing green practices since the 1990s due to fluctuating economic levels and a strong focus on customer service (Claver-Cortes et al., 2007).
There are many green practices that hotels can implement as preventative measures to save unnecessary costs. Examples of these practices are: * Pollution prevention such as waste discharge into waterways: * Energy consumption; * Recycling;
Other popular cost cutting measures for the short-, mid-