Executive Summary .2
Current Marketing Situation 3 History/Background .3 Purpose/Mission ...4
Products Offered ..5
Financial Performance .5
Threats & Opportunity Analysis ..6 Demographic Forces 6 Economic Forces .8 Natural Forces .8 Technological Forces .10 Political Forces ..11 Cultural Forces ...12 Competitive Forces 12
Marketing …show more content…
He also commits GM to pursue hybrid-powered mass transit vehicles, provide a safe work environment for employees, provide job opportunities in places of economic hardship, and maintain the trust of stockholders and consumers in corporate management. As always, he adds, GM is committed to supplying quality vehicles to consumers.
Products Offered "General Motors Corporation (GM) has two core businesses: Automotive and Other Operations (Auto and Other), and Financing and Insurance Operations (FIO). GM's Auto and Other segment consists of GM's four automotive regions: GM North America, GM Europe, GM Latin America/Africa/Middle East, and GM Asia Pacific, which constitute GM Automotive, and Other, which primarily includes the design, manufacturing and marketing of locomotives. GM offers vehicles under the following nameplates: Chevrolet, Pontiac, GMC, Oldsmobile, Buick, Cadillac, Saturn, HUMMER, Opel, Vauxhall, Holden and Saab. GM's FIO operating segment primarily relates to General Motors Acceptance Corporation (GMAC). GMAC provides a range of financial services, including consumer vehicle financing, automotive dealership and other commercial financing, residential and commercial mortgage services, automobile service contracts, personal automobile insurance coverage and selected commercial insurance