Haier Essay

Submitted By Tianji1
Words: 941
Pages: 4






Haier is the world’s 4th largest whitegoods manufacturer one of China’s Top 100 electronics and IT companies has 240 subsidiary companies and 30 design centers has both plants and trading companies and more than
50,000 employees throughout the world
• specializes in technology research, manufacture, trading and financial services
• 2005 global revenue was RMB103.9 billion (USD12.8 billion) • Haier Group 2005 global revenue was
RMB103.9 billion (USD12.8 billion).
• Qingdao Haier, is listed on the Shanghai Stock exchange. A consolidated settlement targets only 10 listed companies. In 2004, it had sales of USD1.847 billion. The price per share was around 5.17 yuan (8.2 yuan=$1).
• Haier Elec, is listed on the Hong Kong Stock market,. In 2004, it had sales of HK$3,153 million HK, about USD0.406 billion. (HK$7.76 =
$1) Each share is only worse HK$0.43.

1985 When 76 refrigerators were destroyed for poor quality, the quality awareness of employees was awakened

The Brand Building Period
1990 Qingdao General Refrigerator Plant received the National Quality Management Award and the UL (US) certification in the same year

Diversification and Globalization
December 20th, 1991 Incorporation of Qingdao-Haier
Group and press release
1992 ISO 9001 certification

January 31st, 2004, Exciting news was announced by
World Brand Lab, World Executive Weekly and www.cec.globalsources.com. Haier was historically selected as the first and only Chinese brand among the
World's 100 Most Influential Brands

Haier Building Today





experienced success in the last twenty years
In 1993, Haier brand was officially recognized as a famous brand and in 2005 valued at RMB70.2 billion
Since 2002, Haier has consecutively been ranked first among China’s most valuable brands for the manufacture of 15 products, including refrigerators, air conditioners, washing machines, televisions, water heaters, personal computers, mobile phones and kitchen integrations Haier Industrial Park

Haier (Heifei) Industrial Park

• Haier was ranked first of China’s Top 10
Global Brands by the China State Bureau of Quality and Technical Supervision
(CSBTS) for refrigerators and washing machines • On August 30, 2005, Haier was ranked
1st of China’s Top 10 Global Brands by the Financial Times

Haier Branches







China
Japan
Korea
Middle East
Pakistan
Europe









Italy
Russia
Spain
UK
Australia
New Zealand
America

Haier America
Haier
America, founded in 1999, is the U.S. Sales
& Marketing division of the international Haier Group.

Haier America has invested $15+ million in its US Headquarters with a purchase of the Landmark
Haier Building in New York City. This location houses the corporate offices, showrooms and research & development labs. Comparing Corporate Scale of Haier, GE,
Other Companies ($million)
Haier

GE

Samsung

Sharp

2004

2004

2004

2005

Sales

1,847

152,866

778,584

23,960

Net
Profits

44

16,819

10,345

724

Total
Assets

890

750,507

66,160

22,500

Social Contribution








Haier Group, led by Zhang Ruimin, has been public-spirited and devoted its energy to public good for over 20 years following the motto of "Sincere Forever".
Haier supports Project Hope, Sports Projects, Philanthropy,
Environmental Protection, and Others
Group has donated RMB 250 million to social education, disaster relief and help-the-poor programs.
By exploring and satisfying the needs of various customers, Haier has made itself an internationally recognized brand. Haier is also a responsible tax payer. The sum of its tax payments has added up to
13.6 billion yuan
Haier has more than 50,000 employees and creates another
175,000 work opportunities directly

57 Primary Schools Funded by Haier under Project Hope
1995(1 school)
2001(15 schools)
2002(11 schools)
2003(10 schools)
2004(10 schools)
2005(10 schools)

Gross Rate
Exchange rate: HK$7.76 =$1, 8.2 Yuan =$1

Year

2001

2002

2003

2004

HK$000

HK $000 HK$000

HK$000…