Haier is the world’s 4th largest whitegoods manufacturer one of China’s Top 100 electronics and IT companies has 240 subsidiary companies and 30 design centers has both plants and trading companies and more than
50,000 employees throughout the world
• specializes in technology research, manufacture, trading and financial services
• 2005 global revenue was RMB103.9 billion (USD12.8 billion) • Haier Group 2005 global revenue was
RMB103.9 billion (USD12.8 billion).
• Qingdao Haier, is listed on the Shanghai Stock exchange. A consolidated settlement targets only 10 listed companies. In 2004, it had sales of USD1.847 billion. The price per share was around 5.17 yuan (8.2 yuan=$1).
• Haier Elec, is listed on the Hong Kong Stock market,. In 2004, it had sales of HK$3,153 million HK, about USD0.406 billion. (HK$7.76 =
$1) Each share is only worse HK$0.43.
1985 When 76 refrigerators were destroyed for poor quality, the quality awareness of employees was awakened
The Brand Building Period
1990 Qingdao General Refrigerator Plant received the National Quality Management Award and the UL (US) certification in the same year
Diversification and Globalization
December 20th, 1991 Incorporation of Qingdao-Haier
Group and press release
1992 ISO 9001 certification
January 31st, 2004, Exciting news was announced by
World Brand Lab, World Executive Weekly and www.cec.globalsources.com. Haier was historically selected as the first and only Chinese brand among the
World's 100 Most Influential Brands
Haier Building Today
experienced success in the last twenty years
In 1993, Haier brand was officially recognized as a famous brand and in 2005 valued at RMB70.2 billion
Since 2002, Haier has consecutively been ranked first among China’s most valuable brands for the manufacture of 15 products, including refrigerators, air conditioners, washing machines, televisions, water heaters, personal computers, mobile phones and kitchen integrations Haier Industrial Park
Haier (Heifei) Industrial Park
• Haier was ranked first of China’s Top 10
Global Brands by the China State Bureau of Quality and Technical Supervision
(CSBTS) for refrigerators and washing machines • On August 30, 2005, Haier was ranked
1st of China’s Top 10 Global Brands by the Financial Times
America, founded in 1999, is the U.S. Sales
& Marketing division of the international Haier Group.
Haier America has invested $15+ million in its US Headquarters with a purchase of the Landmark
Haier Building in New York City. This location houses the corporate offices, showrooms and research & development labs. Comparing Corporate Scale of Haier, GE,
Other Companies ($million)
Haier Group, led by Zhang Ruimin, has been public-spirited and devoted its energy to public good for over 20 years following the motto of "Sincere Forever".
Haier supports Project Hope, Sports Projects, Philanthropy,
Environmental Protection, and Others
Group has donated RMB 250 million to social education, disaster relief and help-the-poor programs.
By exploring and satisfying the needs of various customers, Haier has made itself an internationally recognized brand. Haier is also a responsible tax payer. The sum of its tax payments has added up to
13.6 billion yuan
Haier has more than 50,000 employees and creates another
175,000 work opportunities directly
57 Primary Schools Funded by Haier under Project Hope
Exchange rate: HK$7.76 =$1, 8.2 Yuan =$1
HK $000 HK$000