1.0 Summary of report In this report, it will introduce a famous Chinese electric appliances organization—Haier, which has involved into a giant multinational corporation, revealing that different environmental force, including economic, political, cultural and social and technological factors have had an impact on Haier’s operation and strategies. Besides, the report will also formulate some strategies that expect to enable Haier can adapt the changing competitive environment, sustain and grow the business constantly. Meanwhile, Haier should realize the internal unique strengths and weakness itself, seizing some helpful external opportunities and finding out the threats it should counter.
2.1 A Brief …show more content…
"China's entry into the WTO will dramatically change the business landscape in an economy that the world is counting on for growth in the coming years" says Ming-Jer Chen, a Chinese management expert, a business professor at the University of Virginia and the author of a new book, Inside Chinese Business. "Because of its size and large range of products it sells, Haier is going to be at or near the center of what's happening in China's economy. In other words, what they do will have a big impact on foreign companies that are looking to succeed in