Harvard Paper

Submitted By Kenman1

Words: 449

Pages: 2

Open Document

"Data mining enables marketers to better extract valuable business information from the “mountains of data” in a firm’s systems. It is a potential solution to a big problem facing many companies: an overabundance of data and a relative dearth of staff, technology, and time to transform numbers and notes into meaningful information about existing and prospective customers" (Thelen, S. Mottner, S. Berman, B., 2004).
The article was mainly about the importance of data mining for large businesses with huge amounts of in effectively used data. Businesses are sitting on very valuable information that could help increase their bottom line. Data mining streamlines the process of taking data and turning it into results. She compared traditional analysis methods vs data mining. "Two data mining techniques, neural networks and decision trees, can each handle up to 200 predictor variables. In contrast, a traditional technique such as multiple regression cannot cope with this level of complexity" (Thelen, S. Mottner, S. Berman, B., 2004). Data mining allows for the business to test multiple predictors and make the analysis very customized for the industry. The current methods of testing are rigid and generic. She concedes that data mining programs are expensive, but notes the costs are being reduced. "The costs of preparation and data transfer for a data mining system have also been drastically reduced" (Thelen, S. Mottner, S. Berman, B., 2004) Data mining successfully tracks cross channel factors and analyzes the correlations. Data mining can enhance the CRM of companies. “Linoff (1999) calls it “the intelligence behind CRM,” which addresses the downstream activities of marketing, sales, and customer service along the value chain in addition to operational technologies and analytical techniques” (Thelen, S. Mottner, S. Berman, B., 2004). She noted five points of establishing and maintain a data mining system:
1. Identify

About Me Essay

period Ms.Davis 5-17-2014 Barack Obama Biography The election of Barack Obama as the forty fourth president of the united states is the greatest milestone in history.My paper documents the amazing things he has done in his life.When reading this paper we will know about some of the things he has done.When reading this paper we will be reading about his wife Michelle Obama,his daughters Malia and Natasha Obama as well.Alslo It will be information about his date of birth,accomplishments and education…

Words 416 - Pages 2

People with stigma Essay

a minimal restatement of the aims of the paper Very superficial conclusion that vaguely summarises or just restates the propositions stated in the introduction Draws the essays argument together but essentially only summarises and does not discuss the connectedness or significance of the issues Summarises the main findings. Concludes the essay by outlining the main points of view and attempts to pull them together. Discusses the major findings of the paper and their significance Summarises the main…

Words 1322 - Pages 6

Citation and Valid Academic Sources Essay

demonstrated links between the |your paper did not have an introduction, | |thorough understanding of |evidence provided and the selected |provided and the selected topic |evidence provided and the topic |evidence provided and the topic |body and conclusion that were focused on | |the |topic |your paper had an articulate |your paper had a fairly articulate |your paper attempted to have an…

Words 762 - Pages 4

A Guide To Academic Writing Essay

you start writing the paper; so, it will be analytical and organized. Outline - A proper outline is a must for academic writing. An outline will not only help you formulate your thoughts, but will sometimes make you aware of certain relationships between topics. It will help you determine the pertinent information to be included in your paper. Tone - A formal tone is used. You do not use slang words, jargon, abbreviations, or many clichés. Language - The language in your paper needs to be clear and…

Words 1247 - Pages 5

A Note On Harvard Referencing

Harvard Referencing Harvard Referencing SMILE is Available online via Moodle at http://moodle.yorksj.ac.uk This publication can be accessed as either a print copy or as an ebook (epub format) SMILE is a Creative Commons resource created as part of the JISC ReProduce programme. The project was a consortium of Loughborough University, Imperial College London and University of Worcester. Page | 2 Harvard Referencing Contents Goals What is referencing? Why do it? Citing Citing in the body…

Words 5842 - Pages 24

Essay on Harvard: Citation and Reference List

Harvard UWS Referencing Style Guide Overview         Referencing Intellectual honesty and plagiarism About the Harvard UWS style In-text citation: Referencing sources within the text Reference list Electronic items Referencing secondary sources Different works of the same author and same year Books, book chapters and brochures           Single author Two or three authors        Acts of Parliament (includes bills)…

Words 4431 - Pages 18

Senatorial And Academic Ethics Article Essays

An examination of the final paper required for Mr. Walsh’s master’s degree from the United States Army War College indicates the senator appropriated at least a quarter of his thesis on American Middle East policy from other authors’ works, with no attribution. Mr. Walsh completed the paper, what the War College calls a “strategy research project,” to earn his degree in 2007, when he was 46. The sources of the material he presents as his own include academic papers, policy journal essays and books…

Words 2172 - Pages 9

The Business Entrepreneur Paper

1983) In order for a comprehensive assessment to be made of how motivation is associated to an entrepreneur, Mark Zuckerberg is the chosen entrepreneur for this paper. Zuckerberg taught himself how to programme computers and in 2002 he attended Harvard University to study computer science. Zuckerberg launched Facebook from his Harvard dormitory room on February 4, 2004. The group quickly expanded to more universities and colleges, and that summer, Zuckerberg and his team moved to Palo Alto, California…

Words 387 - Pages 2

George Armitage Miller Essay

what introduced his interest in speech along with the influence of Professor Donald Ransdell who introduced Miller to psychology. For two years he taught an Introduction to Psychology class at Alabama. In 1943 he enrolled in the Ph.D. program at Harvard University, where he received his doctorates From Harvard’s Psycho-Acoustic Laboratory in 1946 under the supervision of Stanley Smith Stevens doing military voice communications research for the Army during World War II. In 1948 he was ordained assistant…

Words 1022 - Pages 5

Martin Delany's Influence On African American

may have won her freedom because of this and she worked as a seamstress, while her husband Samuel was an enslaved carpenter. Delany spent his life working to end slavery. He was a successful physician—one of the first African Americans admitted to Harvard Medical School—who used his influence to educate others about the evils of slavery with a number of abolitionist publications. He later served in the Civil War. Delany died on January 24, 1885, in Wilberforce, Ohio. He traveled through the Midwest…

Words 715 - Pages 3