Health Care Communication Strategies
April 07, 2013
Communication is essential to promoting and marketing the newest addition in technology to an organization. There are many facets to the communication that needs distributing to ensure the largest audience is aware of the new, state-of-the-art MRI, magnetic resonance imaging. The internal staff needs to be educated and knowledgeable about the new equipment so they can help answer questions when making appointments and when talking to patients while they are in the facility. In addition to internal communication there is the external communication to inform the public through media outlets.
Internal Group Communication
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Local news can relate short informational stories about the donor, if they want to be recognized, the new technology in the MRI, and the opening day celebration. Using the media to inform the public will create interest in the MRI facility and drive future business. Creating a website will give detailed information and information that is more detailed for customers. General questions about facility hours of operations, short biography’s on the radiologists, accepted insurances, and information that is more specific is accessible on a well-designed website. Using a website gives customers the freedom to explore at their leisure and to be informed about the facility they will be using. Participating in community events also drives external communication. Setting up a booth at community fairs gives an additional avenue for external communication. Making a presence in the community shows a commitment to the area and to the future customers. Brochures and takeaway information is another way to spread the word about the new MRI facility. External communication to the Physicians who will be referring to the MRI facility is crucial for driving business. Promote subspecialty imaging to referring physicians (Leepson, 2003, p. 2). Focusing on the three main referring specialty Physicians, Orthopedics, Cardiology, and Neurology will create a solid referral base for future business. Scheduling an Open house for future customers and referring physicians to tour the