Marketing Communications Manager
Nationally award-winning marcom professional with 14 years of experience leading corporate marketing and internal communications for multimillion-dollar companies across diverse industries.
Respected leader of creative teams, multimedia divisions and corporate communications departments. Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images.
Expert in the technical, conceptual and content development of sales-driving collateral. Proven ability to drive record-high marketing campaign response-rates and execute successful product launches.
Marketing Strategies & CampaignsCorporate Communications Creative Team LeadershipProduct Positioning & BrandingWeb & Print Content Development | Focus Group & Market ResearchDevelopment of Training Materials Sales Collateral & SupportPublic & Media RelationsNew Product Launch |
Recent Awards Award of Excellence for Outstanding Advertising (ABC Co “Road Warrior” campaign), 2008Gold Award for Outstanding Advertising (ABC Co “Open Road” direct mail campaign), 2008Award of Excellence for Outstanding Advertising (ABC Co “Automotive Drive” campaign), 2006 Action Award for Outstanding Advertising (ABC Co “Hit the High Road” campaign), 2005 |
ABC COmpany – Sometown, NY
Multimillion-dollar company selling automotive supplies and parts
Marketing Communications Manager, 5/2003 to Present
Manage corporate marketing and communications functions, overseeing a $2.3M budget and 8-member team. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.
Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled sales from $3.2M (2003) to a projected $9.5M by 2008 year-end.
Led market launch of 21 new products. Identified opportunities, researched new product possibilities, collaborated with engineering team and created campaigns generating $2.6M in annual sales.
Created web portal to transform previously archaic intranet into a dynamic website improving communication flow and adding an effective sales tool for field reps.
Wrote catalogs, course guides and training brochures that enhanced the sales reps’ understanding of complex product features and helped them sell more effectively.
Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals.
Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 15% under-budget (without compromising business growth goals).
DEF Company – Sometown, NY
Full-service advertising, marketing and PR agency
Marketing Supervisor, 2/2000 to 5/2003
Developed marketing programs for a variety of business-to-business clients. Used an integrated approach to create balanced programs for clients to build their respective brands and businesses.