Healthcare Information System

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Information system
Keer Fan
Customer relationship management (CRM) is an approach to managing a company's interaction with current and future customers. It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. For many senior executives, CRM is the ultimate competitive edge, which will allow an enterprise to identify, capture and retain its most profitable customers (Michael Gentle, 2012). Information technology sees it as an exciting new technology that will, at last, restore credibility and create increased user demand.
Retail companies always use CRM, for example, Wal-Mart and Target. However, CRM is nonetheless an important requirement for the pharmaceutical industry. With the CRM, doctors can call up the pharmaceutical company that manufactures the drugs they prescribe. The main reason would be for medical information about a product. For example, a patient comes …show more content…
Willcocks, 2007). In fact, pharmaceutical companies can combine clinical information system (CIS) with CPOE to ensure that health care professionals have accurate access to patient data and that conflicting data is not in different information systems. Pharmaceuticals can use all-in-one CPOE and pharmacy systems. A change to an integrated pharmacy information system may be the preferred option if the integrated system contains robust functionality. The pharmacy products are linked to the CPOE medication orders and therefore configured to meet the needs of the recipient pharmacy system. Further, an integrated solution offers the potential for integration of decision support and interdisciplinary communication to comprehensively and logically handle notifications and other related

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