Your headline and kicker can wait until you have written the feature article – don’t forget to include a headline that gains the reader’s attention and a kicker to kick-start the story by posing a question or summarising the feature article. You will also need to add the by-line (the writer’s name) at the beginning.
The purpose of the intro or lead is to capture the attention of the readers and entice them to read further into the story. The following are several well-known ways to do this:
• The question intro poses a question of the readers. If they want to find out the answer, then they must read on. • The anecdote intro uses a short account of some interesting or humorous experience to get the readers interested. • The quote intro lets the subject of the article do the talking right from the beginning. It is often used in personality profiles. • The action/adventure intro begins with a high point of excitement. • The description intro can describe either places or people. • The summary intro gives details about the subject in a brief lead. These details have to be interesting enough to made the readers want to continue. • The shock/horror intro uses sensational information to get the readers to read on.
• Am I allowed in? A magazine writer can use ‘I’ in certain circumstances. However, writers must remember the readers are not interested in them, but instead in the subject of the article. • Quotations can be used to add life and personality to an article. However, a quote should appear only when necessary. Long, drawn out and ordinary quotes should be avoided. Quotes normally give a sense of getting to know a person and readers expect a quote to reveal something important. • Pace. A magazine feature article should develop to give the reader only as much information in each