“Hosting Current and Potential Clientele”
East Tennessee State University
In the professional workplace, there are situations that call for planning and setting up an event to bring in current and potential clientele. When planning an event it will engross every aspect of what someone will learn in Business Protocol. From beginning to end there will be a need to use a variety of skills and make sure those skills are used properly and in a professional manner. The common goal is to impress and ultimately retain or gain new business. Being receptive and proper planning is key to a smooth and mistake free event. Throughout this paper, I will discuss what it takes to successfully plan an event by properly applying knowledge, leadership, and guidance.
In the beginning there usually is a brainstorming session. The need for an event has been discussed and now it’s time to act on that need and assess what it might take to meet those needs. Research should be done in order to see if similar projects and templates might be out there for a guide or reference. “The failure to host a mega-event is not always related to the success of the city in bidding but can be for political reasons. Therefore, when a city does not succeed in bidding, it does not always mean that the city does not have the necessary criteria to host the event” (Edizel, 2015). A team of professionals with different skill sets is established to begin putting ideas and dreams on paper and mapping what it will take to make those a reality. You want to see what type of clientele you would like to attract with your presentation and mold it around what you would like to accomplish. If your area has a sporting event or something that highlights your area and makes it unique, that will need to be the focal point to show a group what you have to offer. You will need to call ahead and reserve the venues that are to be used. Failure to do so could result in a disaster and cancellation or last minute scrambling to find a new place to host your event. Advertisement will be important, but determining if this is a private, local or national event will be up to the planners. A well prepared event takes a strong leader who is hands on and has a relatively high emotional intelligence (E.Q.) to have effective communication throughout the project with the group.
“Globalization has changed the way we do business, demanding new levels of expertise in dealing with diversity in people and environments. Because of this, there is a need to improve the business protocol and etiquette competency of our students” (Lazorchak, 2005).
Effective communication is essential and this will go along with high emotional intelligence. Emotional Intelligence is a good indicator of how effective of a leader someone will be. E.Q. is “the capacity to reason…