Ethos Mini Essay Ethos is used to convince an audience to believe in a certain thing. Since society frequently believe in people that they respect, this is a difficult task. The main focus of ethos is to generate the impression that one is worth listening to. Ethos can be found very regular on social networking sites such as Instagram and twitter. Both famous and your everyday average person make post with the purpose to express a message that they want the viewers to understand. When someone is interested in another person they often turn to social media to gain information. More than often the first thing they will view is the profile picture. That is why individuals spend a great amount of time finding the “perfect” profile picture. For this essay I choose to focus on Floyd Mayweather and how he uses ethos within his social media.…show more content… A majority of Mayweathers pictures depict him to be a very wealthy man. He wants his audience to view him as a successful man and that is why his profile is filled with post like such .In a lot of his pictures he is posing with expensive cars or sitting in his private jet. In one post he is show in a video talking on the phone while he looks at a table covered in stacks of $100 bills. The caption for the video reads” I’m blessed to wake up every morning, certain that my bank accounts are growing. Making 7 figures monthly without moving a figure. “Floyd Mayweather (FloydMayweather October 2, 2016 Instagram). Mayweather presents himself as an opulent man possibly because he wants people to crave what he has. I think a lot of his posts also earn him a lot of respect. Mayweathers social media presence easily creates a likeable
