How To Write A Case Natureview Farm

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Natureview Farm, Inc. needs generated revenues to reach $20 million by the conclusion of 2001. In order to reach a growth of $7 million and appear valuable to investors, Natureview should select the third proposed option of developing and introducing two SKUs of multipacks to the natural food channel to maintain established relationships with natural food partners.

Background
Yogurt consumption has been on the rise and the market is experiencing a preference toward natural and organic products. Natureview currently serves a niche market through the natural food channel; Natureview has the resources to reach a larger consumer base and increase sales through pursuing the supermarket channel, but doing so would impact current retailer relationships
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Natureview Case Study Case write-up questions: 
1. What are the strategic advantages and risks of each option? Each option has several advantages and risks attached to them. Some have larger risks but also have a larger reward. No matter which option is chosen, they will most likely have a positive outcome to the company, it’s just a matter of how much. The first option seems to have more advantages than disadvantages. It is the expanding of the 6 SKUs of the 8-oz. size into eastern and…

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