This team has inside or proprietary knowledge of the Palm V product that would be beneficial to the VISOR’s design plan.
While developing the Palm V Boyle purchased several of the Palm V machines and gave them to co-workers, family, and friends. He has collected real-world feedback from Palm V users and has identified shortcomings of the Palm V product.
Handspring has secured a licensing agreement with 3Com to use the Palm V‘s operating system. This removes the need to develop an original operating system for the VISOR’s design and development process.
Venture capitalists are interested in duplicating the Palm V’s success and provided abundant funding to the VISOR project.
A highly competitive environment exists in hand-held computing.
Limitations on using other IDEO staff to gather ideas for the Visor’s design, capability and features.
The VISOR product will not benefit from the IDEO full innovation process
Market research indicates that the public opinion regarding hand-held devices was not favorable.
Due to a condensed design schedule and decreased product price point the VISOR design would not have the unique styling or material components of the Palm V.
How would you characterize IDEO’s process, organization, culture, and management?
Process. The cornerstones of this process are brainstorming, prototyping and product