1) In the eyes of its customers, In-N-Out Burger provides them a huge value that they are willing to go well out of their way for. From In-N-Out’s beginning, their marketing plan has been simple and effective in order to capture value from its customers. For this to happen, In-N-Out needs to understand the market place and their customers needs and wants. In this case, In-N-Out knows that their customers do not just want a burger from a large chain restaurant, but one from a restaurant that has kept its original philosophy in place, “Give customers the freshest, highest quality foods you can buy and provide them with friendly service in a sparkling clean environment” (Principles 33). This philosophy has helped to keep the company on track
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The amount of customer satisfaction and loyalty In-N-Out has received implies that their marketing strategies have produced very good outcomes for the company. In-N-Out’s popularity is ever growing, and their slow expansion makes customers across the country go well out of their way to eat there (Principles 33). Their unchanging menu and slow expansion gives In-N-Out managers and corporate employees time to concentrate on keeping up their standards and increasing their store’s level of performance. This business strategy seems to exceed customer’s expectation and keeps them coming back to In-N-Out Burger.
3) In-N-Out Burger should not adopt a high-growth strategy. An evaluation of the company would prove that their current marketing strategy, which has been practically unchanged for several decades, is proving to be very successful and fulfills their customer’s expectations. A SWOT analysis is “an overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T)” (Principles 55). The SWOT analysis analyzes these factors, and once complete, the company can adjust their marketing plan and strategies. Every company can benefit from a SWOT analysis of its company’s basic strategic building blocks, even if it’s determined that little to no change is necessary. Once the business analysis has been performed and the company strategy is formalized, then structure should be chosen to support the