The aim of the report is to investigate which group of people in Australia might suffer from insomnia and give several pieces of advice to the medical company for the marketing campaign. The report reviews the ABC Big Sleep Survey (2012) about the Australians’ sleep situations and sleep habits. It also refers to some other researches about insomnia. As a result, the key causes of insomnia in Australia are: * Sharing a bed with pets * The use of new technologies in bedroom * Disorder sleep timetable on holidays Hence, those groups of people who own pets, use mobile phones at bedtime or laptops and go on their holidays are in danger of suffering from the insomnia problems. The medical company should try to attract those people’s attentions in its marketing campaign.
Introduction The article “general information about insomnia” posted by Australian Sleep Association (2012) defines insomnia as a common sleep disorder that results in difficulty falling asleep, waking up early and staying awake at the night. 30%-50% of Australians suffer from insomnia in each year (Australian sleep association 2012). As a result, those people who suffer with insomnia sometimes feel fatigue during the daytime and always fail to focus on their work. In addition, insomnia always causes the sub-health condition. Therefore insomnia is a widespread serious health threat in Australia. The purpose of the report is to investigate the causes of insomnia and identify the groups of people who have insomnia problems, then give some recommendations about the way to promote this medicine.
Findings The ABC Big Sleep Survey and other relevant researches reveal several possible reasons that cause people insomnia at night
Based on the ABC Sleep Survey (2012), made by Matthew
* Sharing a bed with pets
According to the ABC Big Sleep Survey (2012), approximately 25% of Australian participants share the same bed with their pets a few days a month. The pets such as dogs and cats are humans’ good friends, but they are not good sleep partners. Rosenberg (cited in a survey by the Mayo Clinic Sleep Disorders Center 2012) announces that “53 percent of people who sleep with pets say that their animals disturb their sleep”. Pets always affect people’s sleep because of the difference living and sleeping habits between animals and human beings. For example, cats tend to sleep during the daytime and always find food at night. Rosenberg (2012) argues that cats presumably try anything to wake up their owners when they feel bored and hungry. Meanwhile, dogs also make their owners insomnia during the midnight. Rosenberg (2012) argues that dogs are dreamy and nesting, which means dogs always have dreams when they are sleeping and wake up a lot of times during the night. Due to the wild nature of dogs, they bark and make some noises at night in order to guard themselves when they wake up or have some dreams. Obviously, those behaviors of pets disturb their owners’ sleeps, keep their owners awake and possibly cause some short-term insomnia.
* The use of new technologies in the bedroom
The ABC Big Sleep Survey (2012) shows that 40% of people spend their bedtime with reading books, whereas almost a third of Australian participants use their mobile phones at bedtime, about 15% of the total spend time with laptops, iPods in their bedrooms and 17% people choose to watch televisions and radios when they are preparing for sleeping.
Based on ABC Big Sleep Survey, made by Matthew
Marshall (2012) indicates that watching televisions and listening to radios are not the real problems that affect people’s sleeping. However, “frequent use of mobile