Advertising and Promotion discussion:
Assume you are developing an advertising strategy for the promotion of a new product. What are some things you should consider? Why is it important to evaluate communications and sales effects?
In developing an advertising strategy to promote a new product some of the things I would take into account would be the research of the product, the features and attributes of the product being launched as well as the input of the consumer during the development of the product. The evaluation of the effects of an organizations communications and sales is vital because it will give an accurate insight to how effective the organizations communications and sales are. Evaluating the communications will help the organization determine if their communication and sales with its consumers are effective and depending on the goals of the organization will allow the organization to determine if their communications and sales strategy will adjust it according to meet their goals.
Direct and interactive marketing discussion:
Branding and loyalty
Is direct marketing effective? Why or why not? What about interactive marketing? Which form of marketing would you pursue for the launch of a new product? How does direct marketing or interactive marketing build a product brand? How could it influence customer loyalty?
Yes, I do believe that direct marketing is effective, and is a vital tool that if implemented correctly it can increase the profits of the