November 11, 2014
John J. O’Brien
Internal/External Factors The four functions of management are planning, organizing, leading, and controlling. There are a numerous amount of factors that impact these four functions of management. The internal and external factors include: globalization, technology, innovation, diversity, and ethics.
Internal/ External Factors of the Hershey Company
The Hershey Company has seen a decline in product sales this year. This decline in sales is a prime example of the external factor that the current state of the United Sates economy is also on the decline. It shows that the decrease in sales may be due to staple items, such as, milk and eggs being more expensive to purchase. The managers at the Hershey’s Company are going to need to implement forecasting for this issue during the planning process. The organizing process involves assembling and coordinating resources needed to obtain organizational goals. The internal factors, correspondence and numerous phone inquiries, the Hershey’s Company made the decision to create a website that addresses customer inquiries. On the website Hershey’s consumers are able to read anything from the organizations philosophies and goal to the descriptions of products currently on the market. (The Hershey Company, n.d.)
The function of leading is the stimulation of the employees to be high performers. The Hershey Company website clearly states that they truly value their employees, and the Company’s mission statement reads, “Bringing sweet moments of Hershey happiness to the world every day. To Hershey’s employees this means winning with and aligned and empowered organization… while having fun.” This slogan is a obvious reflection of the organization’s culture and dedication to the company’s employees. Controlling is the process of monitoring employee performance and making any needed changes. The Hershey Company needs to be aware of how the internal factors can affect it’s control. The Company can do this by reviewing annual reports of what products are selling and what products are doing poorly. If the sales are low then the marketing department may need to look into alternative marketing strategies. The Heshey Company is a highly globalized company. “The Hershey Company (NYSE: HSY) is the largest North American manufacturer of quality chocolate and sugar confectionery products. The Hershey Company revenues nearly $5 billion and has almost 13,000 employees worldwide.” (The Hershey Company, n.d., 1) While in the planning process, the managers need to be aware of whom they are serving and where. For example, a product that may sell out in China may not have the same outcome in the United States. Hershey views it’s employees as valuable resources and wants it’s employees to feel empowered in their decision-making process. The empowerment of employees makes for a more positive work environment. Managers need to lead in a positive manner because they are expected to use the function of leading to stimulate their employees to preform at their best. On Hershey’s website, the corporate philosophy states that Hershey’s “maintains a strong "people" orientation and demonstrates care for every employee.”(The Hershey Company) That philosophy is an excellent example of leadership to employees. Every employee wants feel values and appreciated and the function of controlling lets the manager monitor any progress made from every part of the world. Global business has been simplified by the incorporation of today’s technology because it allows managers to use specialized software to access information from anywhere. The chocolate making process was very complicated in the 1800’s. The cocoa beans needed to be roasted for five to thirty five minutes in an oven that needed to be at 120-163 degrees. After the beans were done roasting they need to be cracked and the nibs need to be grinded into