International Business in Kenya Essay

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Contents

Executive Summary 1 Company Description 2 Company's International Strategy 2 Company's Marketing Approach 5 Company's Logistics Approach 6 Company's Human Resource Management Approach 7 Analysis 7 Recommendation and Conclusion 9 Appendix I: Segmented Markets 10 Appendix II: Sales By Geography 10 Appendix III: Alcoa compared to ACH 11 Appendix IV: List of Alcoa Smelters 12 Appendix V: Employee Turnover Rate 13 References 14

Company description
Tata Motors Ltd. was founded on September 1, 1945 two years before the independence of India from its colonial ruler; Britain. Its headquarters is in Mumbai, India, employs 58,618 employees and is engaged in the manufacture and sale of commercial and passenger vehicles primarily in India. “Tata Motors is ranked 314th in the 2012 Fortune Global 500 ranking of the world's biggest corporations” (CNN Money.com).It is the world's eighteenth-largest motor vehicle manufacturing company, fourth-largest truck manufacturer and second-largest bus manufacturer by volume (CNN Money). The Company provides cars, utility vehicles, trucks, buses, and defense vehicles, as well as develops electric and hybrid vehicles for personal and public transportation. In addition, through its subsidiaries, engage in the engineering and automotive solutions, construction equipment manufacturing, automotive vehicle components manufacturing and supply chain activities, machine tools and factory automation solutions, high-precision tooling, plastic and electronic components for automotive and computer applications, and automotive retailing and service operations. It also develops electric and hybrid vehicles for personal and public transportation. Tata Motors has auto manufacturing and assembly plants in Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad and Pune, India, and in Argentina, South Africa, Thailand and the United Kingdom and research and development centres in Pune, Jamshedpur, Lucknow and Dharwad, India, and in South Korea, Spain, and the United Kingdom(Tatamotors.com). The company operates through two business segments: Automotive Operations and All Other Operations. The Automotive Operations segment designs, develops, manufactures and sells vehicles; and sells related parts and accessories, which accounted for 1,646,042.80 million dollars in sales in the current fiscal. The All Other Operations segment includes information technology, machine tools and factory automation solutions and investment business year (refer to Appendix 1). Their sales seem to be made mainly off Automotive Operations segment which means they are heavily dependent on the price of the factors of vehicle production and market speculation. India is far by the largest consumer of Tata Motor’s vehicles followed by China (refer to Appendix 2) Tata Motor’s Ltd. markets its vehicles in Europe, Africa, the Middle East, South East Asia, South Asia, and South America.
Tata Motors recently came up one of the World’s cheapest car by introducing the Tata Nano, which sells for anywhere between 3,000 to 6,000 Canadian dollars. However the company has still faced troubles in selling its vehicles due to the fragility of the economy.

http://money.cnn.com/magazines/fortune/global500/2012/snapshots/11629.html http://www.tatamotors.com/know-us/company-profile.php Company’s International Strategy | 15 | The company’s strategy (in your own words), particular regions in which it concentrates, where it does research and development activities (R&D) and why you think it chooses these regions/countries. Who the company’s competitors are, what the company’s major strengths and weaknesses seem to be. Your views on their strategy for the short as well as the long terms. |
Company’s International Strategy
Tata Motors Strategy is to provide cheap, green transportation solutions to third world as well as in developed countries, they focus on connecting cities and people by creating cars, vans, SUV’s and for
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