How can franchises ensure their products are appropriate for international markets? Important factors to consider will be deciding whether the global, multi-domestic or transnational strategy is the best approach for the business, as well as decide what the target country or countries are, by identifying the best locations for the concept. They could evaluate the markets for their products or services in foreign countries, as well as analyze the competition and domestic policies overseas. Franchises should adapt their brands so as to not give the wrong impression, be unappealing, offensive or negate the standard customs. Native ideas of status, decision-making habits, and attitude toward time, use of space, body language, manners, religions, and ethical standards should be considered. Acclaro, Think Globally, Act Locally: Glocalization and International Franchise Expansion (2012) states that localization by adapting the brand to appeal to the local culture will help to ensure the success of an international expansion, as long as the franchise can maintain its brand identity.
Should governments protect their industries by placing tariffs on imported products? Why? Why not? From what I have learned, it seems as though tariffs can have many positive and negative effects, and it seems as though the negative aspects outweigh the positive. According to Aaron Hall, Tariffs and Quotas: Effects on Imported Goods and Domestic Prices, some negative effects can include forcing consumers to