Internet Marketing Essay

Submitted By M96haas1
Words: 6669
Pages: 27

I. EXECUTIVE SUMMARY
GWCapitalinc.com is being designed as a global Internet investment services that is focused on reducing the overall hassle of online investing, in addition to enabling business-to-business transactions for investment industry. GWCapitalinc.com will also attain a competitive edge by offering services such as website investment tracking, which have become essential for any business presence in investment.
GWCapitalinc.com intends to establish and operate an Investment advice workshop and tracker with services costing significantly less than the prices of its competitors, while supplying superior quality service. Incorporating its website and graphic art services, GW Capital Inc. will enable both start-up and existing companies to reduce their investment costs.
The biggest competitive threat for GWCapitalinc.com will come from goldmansachs.com. However, we will have a competitive advantage over goldmansachs.com by offering quality investment help on all investment services. Customers in this industry are sensitive to both quality of advice and performance, and at GWCapitalinc.com they will benefit from both offerings.
GWCapitalinc.com has a world-class management team with direct knowledge of the industry, extensive research experience, and unique administration skills. The team will be led by Mr. Guy Wantanabe and Mary Haas.
The company projects that during the second half of Year 1 it will generate revenues of $2,000,000. Projected revenues for Year 2 and Year 3 are $3.91 million and $5.82 million, respectively. GWCapitalinc.com is seeking $830,000 in venture capital to be used for: Establishing an organization and office presence in both the United States and overseas, completing development of the investment advice and tracking, marketing the website and its services.
This business plan has been created on the basis of five years of market research. Data conclude the size and growth of the market and geographical segments, customer needs, perception, and buying behavior trends have been on the upswing, and are expected to continue in this trend for the next five years. West Pacific Marketing Consultants (my firm) feels that it is able to fill the hole in the marketing niche, and will benefit from operations beginning in January, Year 1.
Furthermore, each venture capitalist and bank will have its own preferences regarding the types of businesses it likes to fund or is allowed to fund. Researching and pitching the correct investors is beyond the scope of this tutorial, but we will say that some sources of financing make it exceedingly easy to learn what they are looking for.

II. INTRODUCTION
Before the Internet, you had to spend a lot of time and money to find out if people would buy your product. During the past decade, the popularity of the Internet has been growing explosively. This trend is manifested in several ways. First, according to Cyberatlas.com (2002), the Internet in the United States is growing at a rate of 2 million new Internet users each month; 143 million Americans (54 percent of the population) used the Internet in September 2001, a 26 percent increase over August 2000. Second, the numbers of companies that create web presence to communicate with customers as well as with other firms has been dramatically increasing. Third, the Internet has been accepted by broad consumer segments for various purposes, such as information search and online purchasing. Also, as reported in Cyberatlas.com (2002), 36 percent of Americans use the Internet to search for products and service information, a 10 percent increase over 2000. Among Internet users, 39 percent are making online purchases and 35 percent are searching for health information. Along with the increasing popularity of the Internet, marketing researchers have given qualitative and empirical attention to this phenomenon. Some academic journals have released special issues related to the Internet marketing (e.g., Marketing…