The SWOT Analysis, a structured study that identifies an organization’s internal strengths and weaknesses, along with its external opportunities and threats, is used in the chart below to show the contents of the competitors’ websites, the graphics, load time, ease of use, and ecommerce options.
The SWOT Analysis of the Competitors:
Competition Strengths Weaknesses Opportunities Threats
Macy’s • The graphics are colorful and eye catching
• 18,812 sites link to Macy’s website
• Ease of use
• Can add a “Pin it” button to the product type pages, allowing shoppers to share articles through Pinterest •…