December 22, 2014
Ta'Roryia D. Purnell
Instructor: Michael Jones
In my review of the course; I have learned that the internet has irrevocably transformed the
marketing field. Internet Marketing introduced new products, audiences and strategies. The internet has
opened unlimited avenues for businesses to market there products and services. Having these extra
added options to market a business is a great option for new and small businesses. Internet Marketing
can essentially provide free or low cost options for businesses.
This course also elaborated on the differences between Internet Marketing and Marketing.
Marketing is the process of executing the conception, pricing and promotion of product or services.
Meanwhile, Internet Marketing is the process of building and maintaining customer relationships
through online activities to facilitate the change of ideas, products and services that satisfy the goals of
both parties (Mohammed, Rafi, page 4: Internet Marketing).
This course covers a lot of information about Internet Marketing. I really enjoyed reading how
the internet opened so many doors for businesses. Cultivating a new umbrella to promote and grow a
businesses product or service. Essentially, Internet Marketing and all Marketing is an effort to build a
relationship. Rather than constantly hunting down new customers, we’d much rather create a valued
environment that benefits our existing readers and customers and keeps pulling them back (Retrieved
Internet Marketing change they way the businesses do business no longer are the days to only
have an option to shop by phone, catalog or face to face but an option incorporates all thee above.
Being able to provide a customer a way to view your products or service in the comfort of there own
home and on there own time changed everything we ever thought was possible for promoting and
marketing a business.
What I found to be the least interesting about this course is it doesn't specifically list the best
options to internet market or the best place to internet market. What I have found during my research of
internet marketing is social media is one of the number one underestimated ways to market. I
personally have a friend who has no website, blog and banners and makes a six figure living marketing
on Instagram through a free account. Social Media is definitely something this course should elaborate
more on; that would definitely make the course more updated and affiliated to today's marketing world.
I find it a bit interesting that the book elaborates on what Internet Marketing is, but doesn't give
a step by step to implement these options. The early 2000s was the forefront of social media, and
internet marketing and this late in the game it should definitely be apart of this course. Overall, the
things I found least interesting were only because they need to be either updated or more