JC Penney has developed a new brand identity. This new identity includes a modern, patriotic logo, improved pricing models, a new return policy, and a completely remodeled its store layouts to make a more convenient and enjoyable shopping experience for customers.
JC Penney has developed a new, three-tiered system in terms of pricing. This “fair and square” pricing model is broken into “month-long values,” “everyday prices,” and “best prices.” The red-tagged “everyday prices” reveal daily low prices that are about 40 percent lower than previous ones.
