Jeff Ream is a school counselor at North Tahoe High School, 2945 Polaris Rd. Tahoe City, CA 96145. Jeff Ream is also a writer and founder of TheCounselingGeek.com, he is even available for consulting and professional development services. Jeremy Goldman, NCC is the school counseling department chair at the Pikesvill High School, 7621 Labyrinth Road, Pikesvill, Maryland 21208 he is also the AP Coordinator, SAT/PSAT Coordinator, and the Local Scholarship Coordinator. Branding and marketing school counseling program was covered in a two part series in the ASCA School Counselor March|April and May|June 2014 journals. In these two articles the authors explained why it is imperative to market your counseling department and describes some of the best methods to get started. The authors clarified that it is just as significant for schools to market and brands their programs as it is for commerce.…show more content… The difference between school and businesses is that our students have to attend school for a number of days delegated by law. However, like private industry, there is a certain amount of competition to entice students. There are Charter schools, private schools, home school options, among others, all vying for student’s allocated tax dollars. School Counselors are natural promoters of the school and intermediaries between the school and the people outside of the education realm. “Parents often come to the school counseling office to ask for advice about their children, to seek help in solving problems or to vent” (Ream & Goldman). School counselors must take advanatage of their position and use it to share vital information about what the counseloring office has to
