Jetblue Airways and Pad Earhart Pad Essays

Submitted By lckyrabbit8
Words: 1005
Pages: 5

Group 4
Vu Nguyen
Srinath Rao
Casey Dillon
Brett Snyder

Fun Facts
• JetBlue launched in 1999 by David Neeleman
• Modified point-to-point route structure
• Emulated Southwest Airlines
• Focus was on direct passengers
• Just 11% of passengers flying multi-leg itineraries in 2009
• Most flights flying into/out of five focus cities
• Boston - key contributor to JetBlue’s growth
• Non-stop service to 33 destinations
• Connecting service to 11 other destinations

Fun
Fun Facts
Facts

Logan
Airport

Problem

Options

Juliet Pad

Earhart
Pad

Cost

Conclusio n Fun Facts
2000

2004

• 10
Airplanes

Fun
Fun Facts
Facts

Logan
Airport

Problem

2007

• Revenues exceeded $1B

Options

Juliet Pad

2009

• Dave
Barger
became the CEO.
• Goal of consistent and sustainabl e growth

Earhart
Pad

• 23M passenger s
• Connectin g 60 cities
• 110
Airbus
A320s
• 41
Embraer
E190s

Cost

Conclusio n Logan Airport
• Some history

• June 13,1923 - first plane landed
• 1923 to 2010 - four expansions by filling portions of the Boston
Harbor
• 2010 - Operations from four terminals : three domestic and one for domestic and international

•Managing gate operations at Logan

• Gates leased to airlines - under utilization meant ‘losing’ facility
• Controlling airline invested in systems and facilities
• Single terminal operations of every airline

Fun
Fun Facts
Facts

Logan
Logan
Airport
Airport

Problem

Options

Juliet Pad

Earhart
Pad

Cost

Conclusion

Logan Airport
• JetBlue and Logan

• Largest operator by 2010, at Logan
• Plans afoot for 80 departures per day; reaching a high of 90 during Feb-Mar
• JetBlue’s goal was to exceed the departure capacity during winter.

•JetBlue’s forgettable Valentine’s day
• February 14 ,2007 - 1,204 cancellations ( 44% of its operations )
• Introduced customer bill of rights
• Federal government introduced the “Three-hour Tarmac Rule”

Fun
Fun Facts
Facts

Logan
Logan
Airport
Airport

Problem

Options

Juliet Pad

Earhart
Pad

Cost

Conclusion

Problem
“Winter is coming” Fun
Fun Facts
Facts

Logan
Logan
Airport
Airport

Problem
Problem

Options

Juliet Pad

Earhart
Pad

Cost

Conclusion

Problem
Freezing rain, snow and other icy conditions wreak havoc on airlines
• Ice on the plane can be catastrophic
• Ice build up on the wing and can upset aero dynamics
• FAA requires action, depending on conditions • Type I - deicing
• Type II - anti-icing
• Can treat on-gate or off-gate

Fun
Fun Facts
Facts

Logan
Logan
Airport
Airport

Problem
Problem

Options

Juliet Pad

Earhart
Pad

Cost

Conclusion

Problem
• Turning of the plane: 30 or 40 min normal conditions • Time sensitive
• Complex
• Coordination
• Baggage
• Food
• Waste
• Fuel
• Passengers
• Crew
• Achieved 90% effectiveness
...DEICING adds time

Fun
Fun Facts
Facts

Logan
Logan
Airport
Airport

Problem
Problem

Options

Juliet Pad

Earhart
Pad

Cost

Conclusion

Problem
• DEICING adds time and another layer of complexity On-Gate
• Push back 2 min
• Deicers position 3 min
• Process of deicing 10-32 min
• Deicers pull back 1 min
Impact range from 16-38 minutes depending on weather condition.

Fun
Fun Facts
Facts

Logan
Logan
Airport
Airport

Problem
Problem

Options

Juliet Pad

Earhart
Pad

Cost

Conclusion

Problem
• 2009 75 flights daily
• 2009 Nov-March had average of ten min delay
• 230 flights cancelled
• Needed to apply expensive recovery actions
• Did not achieve zero delays due to light snow in 20092010
• Logan must look to improve winter operations
• 2009-10 on-gate only release 4 flights per hour
• Excessive delays and cancellations
• 2010 project further growth to 90 flights at 11 gates,
Feb-March
• Equates to 8 flights an hour, peak hours

Fun
Fun Facts
Facts

Logan
Logan
Airport
Airport

Problem
Problem

Options

Juliet Pad

Earhart
Pad

Cost

Conclusion

Options Off-Gate

Fun
Fun Facts
Facts

Logan
Logan
Airport
Airport

Problem
Problem

Options
Options

Juliet Pad

Earhart
Pad

Cost

Conclusion

Options Off-Gate
Earhart
Juliet

Fun
Fun Facts…