9-801-354 REV: OCTOBER 29. 2001
JODY HOPPER GITTELL CHARLES O'REILL Y
Where have you heard this before? We're starting tickets and go to the big cities.'
a new low-fare airline.
We're going to offer low-fare
If you want to be a millionaire, start with a billion dollars and launch a new airline: -Richard Branson, Founder, Virgin
Keep an eye on ]etBlue.
That could prove to be a successful operation.3 -Herb Kelleher, Co-founder,
Ann Rhoades looked up from the stack of papers in front of her and gazed out the window. She watched with pride as a JetBlue plane lifted off from Kennedy Airport. She knew from the …show more content…
]etBlue Airways: Starting from Scratch
In 1998,when the non-competeagreementwith SouthwestAirlines ran out, Neelemandecided to capitalize on his Morris Air, Open Skiesand West Jet successes develop a new start-up airline. He to wanted to follow the successfulexample of Southwest,stimulating demand in under-servedmarkets with low fares, enabled by the highly productive use of employeesand aircraft. But Neelemanalso felt he could improve on the Southwest model. His new airline would improve